Job Description

Salary: 85k - 105k

Job Description: Associate Creative Director (PR & Creative)

JOB SUMMARY

As an Associate Creative Director, you will play a key role in shaping the strategic narratives, ideas, and cultural relevance of our work across clients and new business pitches.

Reporting to the Creative Director, this is a copy-first, narrative-led role focused on translating insights into compelling storylines, campaign platforms, and PR-driven ideas that can travel across content, community, and coverage. Visual language is a key component too, but secondary to messaging.

You will lead the development of press-worthy, culturally tapped-in concepts, ensuring every idea is grounded in insight, built to earn attention, and designed to resonate in todays media landscape.

This is not a design-first role. Its a narrative-first role where the strength of the idea lives in the story before the aesthetic.

JOB RESPONSIBILITIES

Creative Development (Clients & New Business)

Reporting to the Creative Director, you will collaborate with Strategy, Accounts, and Creative teams to develop bold, insight-driven ideas across existing clients and new business pitches.

Translate briefs into compelling creative territories, narratives, and campaign platforms
Develop PR-led ideas designed to generate coverage, conversation, and cultural relevance
Lead and contribute to brainstorming sessions with trend-driven, culturally tapped-in thinking
Shape ideas across multiple touchpoints, including:
- PR moments & stunts
- Influencer campaigns
- Mailers & unboxing experiences
- OOH & experiential activations
- Social-first content
Ensure all ideas are strategically grounded, creatively strong, and executionally feasible

Narrative & Concept Development

Own the development of narratives that anchor campaigns and creative platforms
Craft press angles, headlines, and hooks that make ideas easy to amplify across media and social
Build language systems and campaign territories that scale across channels
Partner closely with Strategy to translate insights into clear, ownable storytelling

Collaboration & Team Integration

Work cross-functionally with Accounts and Strategy to align creative with client needs and timelines
Act as a key creative partner on accounts, helping elevate the quality of thinking and execution
Provide guidance and feedback to junior creatives and team members
Contribute to a collaborative, ideas-first culture across the agency

New Business & Pitch Development

Play a role in shaping pitch narratives and creative concepts
Develop clear, compelling, and sellable ideas that differentiate the agency
Contribute to building high-impact presentations and decks
Help translate creative thinking into client-ready storytelling that drives wins

KEY PERFORMANCE INDICATORS (KPIs)

Creative impact: Quality and originality of ideas across client work and pitches
Narrative strength: Ability to develop clear, compelling, and ownable storytelling
Cultural relevance: Ideas that tap into trends, behaviours, and conversations
PR impact: Strength of concepts to generate earned media and social traction
Team contribution: Collaboration, and elevation of creative output

REQUIREMENTS

EDUCATION

Degree in Marketing, Communications, Design, or a related field.

EXPERIENCE

56+ years of experience in an agency, PR or brand-side creative role
Experience across PR, social, and integrated campaigns
Proven ability to develop insight-driven, culturally relevant ideas
Experience in beauty, wellness, food or lifestyle brands is an asset
Strong portfolio showcasing campaign thinking across multiple touchpoints

SKILLS

This is a bilingual role, ideating campaigns that must resonate across French Canada, English Canada and at times, the US market.
Exceptional copywriting and storytelling ability able to turn insights into sharp, compelling narratives
Strong understanding of PR-driven creativity and earned-first thinking
Deep cultural awareness chronically online, with a strong point of view on trends and audience behaviour
Ability to develop big ideas through narrative first, then translate into execution
Strong collaboration skills able to work seamlessly with Strategy, Accounts, and Design
Confident presenter with the ability to sell ideas through narrative clarity and conviction
Comfortable operating in a fast-paced, high-expectation environment
You are both strategic and culturally fluent equally comfortable building a campaign platform as you are spotting whats trending and turning it into something ownable.

Sip Into Success: Our Blended Perks & Benefits

AwesomeLeadership:We'reallaboutcollaboration,creativity,andrespect.Ourvaluesincludeplayingnice,brewingbigandbeingdependable.
Health&Wellness:Full-timepermanentemployeesgetmedical,vision,anddentalbenefitsafterthreemonths.
ProfitSharing:EligibleforMerit+Bonusesafter1year.
FlexibleWorkweek:Enjoyflexhourswithhybridoptions.
HolidayChill:WeclosedownforapaidbreakduringChristmas(subjecttochange).
WellnessPerks:PremiumCalmappsubscriptionandaccesstoPerkopolis.
WorkfromAnywhere:Afterayearwithus,workfromwhereveryouwantforupto3weeks!

EQUALOPPORTUNITY

1Milk2Sugarsisanequalopportunityemployer.Wecelebratediversityandarecommittedtocreatinganinclusiveenvironmentforallemployees.Allqualifiedapplicantswillreceiveconsiderationwithoutregardtorace,colour,religion,gender,genderidentityorexpression,sexualorientation,nationalorigin,genetics,disability,age,orveteranstatus.

As part of our recruitment process, AI tools may be used to summarize interview discussions.

1Milk2Sugars

Open Positions

Associate Creative Director (PR & Creative)