Role Description

Aiori is a modern jewelry brand on a mission to make beautiful design accessible to everyone - including those with sensitive or unpierced ears. We’re known for our inclusive closure innovation, elevated editorial aesthetic, and timeless designs that celebrate personal style without compromise.

We’re entering an exciting new chapter built around growth through storytelling-driven organic content and a community-first approach. We’re looking for a strategic Social Media Manager to help us elevate our presence, nurture our audience, and scale.

The Social Media Manager will be responsible for managing and executing social media marketing campaigns, creating and curating engaging content, developing content strategies, optimizing social media platforms, and writing captivating social media posts.

Employment Type: Full time

Location: Hybrid & Toronto (Dupont St & Symington Ave)

Start Date: Jan 2026

Core Responsibilities Social Strategy & Planning

Develop and execute monthly content calendars aligned with launches, campaigns, paid strategy, and brand goals across our Instagram and TikTok.
Build frameworks for IG Reels, TikToks, static content, and community features.

Content Direction & Oversight

Collaborate with UGC creators, influencers, videographers, and photographers.
Write clear briefs with hooks, angles, and messaging aligned to brand tone.
Ensure all content is on-brand, visually cohesive, and strategically aligned.
Edit or refine light content when needed

Influencer & UGC Management

Source, vet, and negotiate with content creators.
Manage product gifting and creative guidelines.
Repurpose influencer content for organic and paid use.
Build and manage Aiori’s own creator pool.

Community Engagement

Respond to comments, DMs, and community conversations.
Identify loyal fans and create opportunities to feature community voices.
Build micro-moments that deepen connection with our brand story.

Reporting & Insights

Track and report performance weekly and monthly.
Identify content patterns, best-performing angles, and improvement areas.
Collaborate with paid media to align creative insights across teams.

Qualifications

2-5 years of experience in social media content and community management for brands, preferably in fashion and fashion accessories space
Degree in marketing or relevant field is an asset
A strong portfolio demonstrating creative storytelling and strategic thinking
Experience making TikToks/Reels (including editing, and knowledge of the both platforms) is required
Experience managing influencers and UGC creators.
Advanced understanding of the impact of social media and experience measuring its performance
Experience using Adobe Suite, Canva, and other graphic design tools
Experience with editing software (eg. Capcut)
Eye for viral content, engaged with latest trends on social platforms
High level of ownership

Why Join Aiori?

Be part of a fast-growing, purpose-driven brand
Free Jewellery
Employee discount for friends and family
Flexible, hybrid work environment in Toronto
An opportunity to make an impact and grow with us

How to Apply?

If interested, please apply here:

Aiori

Open Positions

Social Media/Influencer Partnership Coordinator