Job Description

About Us

At BGBx, we're driven by a simple idea: breakthrough thinking creates breakthrough impact. As an independent commercial solutions partner to pharmaceutical and life science companies, we bring together strategists, scientists, communicators, creatives, technologists, and data experts to tackle some of healthcare's most important challenges.

Our teams work across consulting and communications to help clients shape strategy, launch innovations, engage stakeholders, and drive meaningful results throughout the product lifecycle. The work is complex, fast-moving, and deeply connected to improving lives, creating opportunities for curious minds to make a real difference every day.

If you're energized by collaboration, inspired by innovation, and motivated by work that matters, you'll find a place to grow, contribute, and make a meaningful impact at BGBx.

Position Overview

VP, Brand Strategy

Healthcare is a uniquely powerful category, where complex science meets high-stakes decisions and real human impact.

In this space, extraordinary storytelling isn't optional, it's essential. The ideas that succeed are the ones that connect with HCPs, patients, and caregivers in ways that are meaningful, memorable, and grounded in truth.

At BGBx, we're all about unlocking that magic for our clients through scientific rigor. Turning data into insight. Insight into story. Story into ideas that actually move people.

We're looking for a VP, Brand Strategy who brings curiosity, creativity, and sharp thinking. Someone who loves uncovering the "aha," shaping narratives, and helping bold ideas take flight.

If you thrive on making the complex clear and the meaningful unforgettable, you'll feel right at home here.

What You'll Do

Solve Business Problems

Be a trusted strategic partner to clients, helping navigate complex decisions with confidence
Facilitate workshops and conversations that align teams and keep things moving forward
Bring a clear point of view, backed by insight and evidence

Uncover Insights That Matter

Dive into clinical data, market dynamics, and human behavior to uncover insights that are both rigorous and resonant
Spot patterns, tensions, and opportunities across HCP and patient journeys
Turn complexity into clear, compelling strategic narratives that teams can rally around

Turn Thinking into Inspiration

Write smart, engaging creative briefs that spark ideas and energize teams
Shape brand positioning, messaging, and communications across the lifecycle
Help make science not just understandable, but interesting, human, and impactful

Build Connected, Modern Strategy

Work closely with Creative to develop breakthrough concepts, Account to connect strategy to client objectives, Medical Strategy to translate science with rigor, and Social Media and Omnichannel Engagement teams to orchestrate how ideas are delivered seamlessly across touchpoints
Bring together brand, content, channel, and experience thinking into one cohesive strategic vision
Keep the work grounded in reality while pushing it to be as clear and impactful as possible

Elevate the Work and the Team

Contribute to new business with stories that stand out and strategies that win
Help define what great, integrated healthcare strategy looks like today
Mentor and inspire strategists, sharing how you think and helping others grow

Who You Are

A strategic thinker and natural storyteller who can turn complexity into clarity
Deeply curious about what drives behavior and always asking better questions
Comfortable navigating science, while staying focused on the human experience behind it
A storyteller at heart, known for crafting briefs and narratives that spark ideas
A collaborative leader who brings people together and elevates the work
Someone who brings both intellectual rigor and creative energy, pushing ideas to be smarter, sharper, and more impactful

What You Bring

~8 years in brand strategy or planning in an agency environment, with experience in pharma, biotech, or healthcare marketing
A track record of delivering insight-driven, creatively inspiring, and strategically sound work
Strong understanding of clinical data, competitive landscapes, and HCP or patient dynamics
Experience collaborating with medical, social, and CX or engagement strategy teams
Excellent storytelling and communication skills across briefs, decks, and presentations

Why BGBx

Because this work matters and it deserves bold thinking and real energy.

At BGBx, we believe the best ideas come from smart, curious people who love solving complex problems together. We balance scientific rigor with creative ambition and build work that truly connects.

You'll be part of a team that's collaborative, driven, and always pushing to make the work a little sharper, a little smarter, and a lot more impactful.

Salary Range: $200,000 - $240,000 CAD

The salary range provided represents what a potential hire may expect to earn in this role at BGBx. Actual salary decisions will be influenced by several factors that we use to determine overall fit, including experience (both direct and indirect), education, training, demonstrated qualifications, and organizational need. Salary is only one component of the total rewards package offered at BGBx.

What We Offer

At BGBx, we invest in our people because exceptional talent drives exceptional work. We provide a competitive rewards package designed to support your health, well-being, professional growth, and life outside of work.

Our benefits package typically includes health care insurance, retirement plans, generous paid time off and holidays, wellness benefits, life insurance, learning and development opportunities, and other resources that support our employees throughout their careers. Additional benefits may be available based on your location. Beyond benefits, you'll find a culture built on collaboration, innovation, inclusion, and the opportunity to make a meaningful impact on healthcare and the people it serves.

BGBx is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.

BGBx

Open Positions

VP, Brand Strategy