Job Description

Marketing & Community Specialist - Invitation Project

WHO WE ARE

Invitation Project is committed to development of creative approaches to motivate, train, encourage, and support users to share the Christian gospel.

THE PROJECT

We are building a subscription-based coaching platform for relational evangelism. Designed to inspire and equip ordinary Christians to connect with and pray for up to five non-Christians in their sphere of influence, helping them discover Jesus. Everything we create is grounded in Scripture, shaped by grace, and built to honor the journey of every person our users reach.

THE POSITION

We're looking for a Marketing & Community Specialist who can own the full surface area between Invitation Project and the world: social, email, App Store, community, and paid channels. As we head into launch, campaign execution is the priority: building and running the campaigns that drive installs, conversion, and early user growth. The candidate will be working with a small team, moving quickly, and executing with precision across multiple channels at once. One will report to the Marketing Manager and work closely with our design and production teams.

RESPONSIBILITIES

Content & Messaging

Write and schedule social media posts across platforms, copy that actually stops the scroll

Own and maintain the content calendar

Write email newsletters: community updates and conversion-focused campaigns

Hold and protect brand voice and tone across all channels

Research and define target audience segments: understand who we're trying to reach, where they live online, and what actually resonates with them

Campaign Execution

Coordinate day-to-day campaign logistics: asset trafficking, scheduling, publishing

Manage paid social channels (Meta): trafficking ads, monitoring spend, flagging performance

Own App Store listing and optimization, including keyword research and ASO strategy

Run free-to-paid lifecycle email sequences

Coordinate influencer and creator relationships, ongoing management

Identify unconventional distribution channels, the kind of growth moves that cost more creativity than budget

Develop and execute SEO strategy: on-page optimization, keyword targeting, content discoverability

Community & Relationships

Respond to user DMs, comments, and App Store reviews

Own early adopter onboarding: ensure new users activate and feel supported

Gather user feedback and surface it to the product team

Build and maintain relationships with individual ministry contacts at the personal level, not institutional outreach

Analytics & Reporting

Track and report on campaign performance: installs, conversion, MAU, channel ROI

Monitor community sentiment: flag churn signals, disengagement, tone shifts

Run A/B tests on copy and creative with support from Designer

Produce monthly performance reports

Identify which audiences are converting and why, and translate that into smarter targeting and messaging strategy

Coordination

Liaise with the Designer on asset needs, timelines, and creative briefs

Coordinate with Production Team on video production needs and social video content

Attend team syncs and keep campaign documentation current

QUALIFICATIONS AND SKILLS REQUIRED

Must be a dedicated Christian and willing to sign a statement of faith

Willingness to sign a non-disclosure and non-compete agreement

Ability to work independently across multiple projects simultaneously

Hands-on experience with Meta paid social, Mailchimp, and App Store Optimization

Strong copywriting across social, email, and conversion formats

Analytics fluency — reads data and translates it into decisions

Familiarity with the Canadian Christian landscape — church networks, ministry culture, and relevant platforms

1–3 years hands-on campaign execution

Preferred: Portfolio or examples of copy, campaigns, or community work

Christian Career

Open Positions

Marketing & Community Specialist - Invitation Project