Senior Marketing Manager: Salesforce Practice

Location: Halifax, NS (Hybrid/Remote) or Remote within Canada

About Ateko

At Ateko a Bell Canada Company, we empower some of the world's largest enterprises to harness the full potential of their technology platforms.

We're looking for a Senior Marketing Manager who can jump right in - someone who is a creative thinker with an eye for technical details, passionate about problem-solving, building relationships, and connecting with customers and colleagues.

The role of a Senior Marketing Manager, Salesforce Practice is one that requires a strategic mindset, attention to quality and detail across multiple projects simultaneously, and a constant state of curiosity. Content marketing and thought leadership must be at the center of their strategy. The right candidate not only has the discipline to understand Marketing KPIs, but uses them to guide the growth of the larger business.

Why Join Us

At Ateko we work on high-impact projects for some of the biggest names in tech, finance, and beyond. Our culture is collaborative and modern, and we're committed to helping you grow.

Competitive salary, training, and health coverage are all great. But it's the "extras" that really make our employees feel appreciated.

Benefits that set us apart:

Flexibility: More than half of our team works remotely, and our culture and policies are designed to support work-life balance, no matter where you are.
Professional Growth: Work with some of the largest companies in the world, grow your skills, share your expertise on our blog, or speak at international conferences-we'll help you build your professional profile.
Work-Life Balance: 3 weeks vacation, and 10 additional personal days are available, as we recognize the importance of downtime to recharge.
Peer Recognition: Celebrate wins with peer-nominated awards and performance bonuses.
Diversity and Inclusion: We strive for a gender-balanced workplace with a near 50/50 split of male and female-identifying employees, and we recognize our diversity as one of our greatest strengths
Giving Back: As a Pledge 1% company, we dedicate time and resources to making a positive impact. Employees have 20 working hours per year to spend doing volunteer work at the organization of their choice.
For Halifax-based team members, enjoy these extras:
- A stunning downtown office with breathtaking views-even on foggy days
- All the coffee, tea, Bubly water (we're serious about this), and Cliff bars you can handle
- A meditation/religious room for quiet moments
- Weekly Thursday team lunches

What we're looking for

We are seeking an experienced Marketer to join Ateko's Salesforce Practice. If you're a strategic thinker with hands-on experience in B2B content creation, digital marketing, social media, and marketing analytics, this could be the perfect role for you.

Responsibilities

As the Senior Marketing Manager, Salesforce Practice, you will:

Salesforce Content & Thought Leadership:

Drive thought leadership initiatives that position the company as an industry leader
Manage the calendar for Salesforce Content
Create, edit, manage, and publish engaging Salesforce content including blogs, case studies, long-form resources, landing pages and newsletters
Collaborate with Salesforce consultants, solution architects and subject matter experts to develop technical content that demonstrates our expertise
Work with other Ateko team members to ensure content distribution across various channels
Identify opportunities for earned media, customer and co-marketing, speaking engagements, and other activities.
Work with Product Marketing to ensure appropriate sales and co-marketing assets are delivered to support the top, middle, and bottom of the funnel.

Social Media & Campaign Management

Lead our presence of Salesforce content on Ateko Social Media platforms
Create and curate engaging social media content
Monitor social media performance and engagement
Manage digital advertising campaigns
Coordinate with stakeholders on ad budget allocation

Analytics and Reporting

Monitor and optimize performance of campaigns
Track and analyze marketing metrics
Generate comprehensive marketing reports for leadership and stakeholders
Provide data-driven recommendations

Sales & Team Support

Create sales enablement materials
Support the Salesforce practice's Sales team with marketing collateral
Align marketing initiatives with sales objectives
Provide mentorship and guidance for junior marketing team members

Required Qualifications

5-7 years of digital marketing experience, preferably in a B2B Technology or Consulting Environment
Exceptional writing and editing skills, with the ability to translate complex technical topics into clear, compelling content
Experience developing content for various formats including blogs, social media, whitepapers and case studies
An understanding and experience in applying AI tools to accelerate and improve the content generation and distribution process
Strong understanding of content marketing principles and SEO best practices
Excellent project management skills with the ability to manage multiple projects simultaneously
Strong attention to detail and commitment to high-quality deliverables
Ability to adapt to evolving priorities and a dynamic work environment
Be proficient in written English and French

Preferred Skills

Experience with Salesforce technologies or CRM platforms
Familiarity with the technical consulting industry and enterprise software solutions
Experience with marketing automation platforms
Familiarity with LinkedIn and Google Ads
Familiarity with YouTube platform and video editing tools
Familiarity with graphic design tools
Data analysis and visualization skills

Compensation details: 00 Yearly Salary

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