Position Summary
The Marketing Manager is an integral member of the Canadian vaccines marketing team, responsible for developing and executing tactical marketing plans across the vaccine portfolio. This role combines brand management, medical content development, and cross-functional collaboration to drive uptake and awareness among key stakeholders, including healthcare professionals, public health and government officials, advocacy groups, and patients.

You will lead content strategy and campaign execution, translate complex scientific data into clear, compelling messaging, and provide insights on market conditions and competitive activity to inform commercial strategy. The role requires close partnership with Marketing, Market Access, Medical Affairs, Customer Relations, Communications, and other internal stakeholders.

Key Responsibilities

Brand Management & Campaign Execution

Lead the development and execution of integrated marketing campaigns, assets, and tactics in collaboration with agencies, aligned to brand strategy.
Provide decision support for commercial assessments, product forecasting, brand planning, data modeling, and scenario analysis.
Partner with promotional review committees (PRC) and stakeholders in Medical Affairs, Compliance, Regulatory, and Legal to develop, review, and refine promotional content.
Analyze the effectiveness of marketing initiatives and recommend optimizations.
Coordinate with internal and external Communications teams to support key data and study announcements and other external communications.
Lead field sales training efforts, including development of sales content strategy and materials.
Partner with Marketing Operations to manage promotional material inventory, expiry dates, and re-validation/re-orders as needed.

Content Strategy, Medical Writing & Copy Development

Develop tactical communication plans for all customer segments (HCPs, public health/government officials, advocacy groups, and patients).
Distill scientific and clinical information into high-quality, accurate pharmaceutical brand copy for diverse formats and channels.
Research, write, and revise science-backed content for review by Medical Affairs.
Adapt long-form scientific content into short-form assets (email, social, detailing aids, web, and other platforms).
Create on-brand ad copy and content for performance marketing and digital campaigns.
Use AI tools to accelerate drafting while maintaining rigor, accuracy, and editorial quality.
Edit, fact-check, and proofread clinical and patient-focused materials, ensuring consistency with brand positioning and fair balance.
Maintain style guides, core claims documents, and ensure all materials meet PAAB/ASC and Canadian promotional guidelines.
Prepare complete and accurate reference packages for seamless submission to PAAB/ASC.

Market Insights & Cross-Functional Collaboration

Support Market Access, public affairs, and advocacy projects through development of presentations, key messages, and supporting assets.
Conduct and/or support market research as needed to inform brand and campaign strategies.
Monitor the Canadian vaccines market, provincial influenza programs, and competitive landscape, and regularly present insights and recommendations to internal stakeholders.
Support internal quarterly and ad hoc meetings with synthesized data, summaries, and recommendations that aid tactical and strategic decision-making.

Scope, Impact & Stakeholder Management

Lead and manage multiple projects within Canada, liaising with Commercial Operations, Medical Affairs, Market Access, and other key functions.
Ensure projects are delivered on time, on budget, and in full compliance with Health Canada, IMC, and PAAB/ASC guidelines and codes of conduct.
Act as a subject matter expert in your area, providing guidance on promotional standards and best practices.
Influence and manage external partners (advertising, CME, PR/GR, and digital agencies) to deliver high-quality work that meets strategic objectives.
Contribute to the development of marketing strategy, including promotional activities and key projects, and highlight market changes that may impact performance.

Decision-Making & Innovation

Prioritize and manage multiple concurrent projects and competing deadlines.
Navigate differing viewpoints and build consensus among cross-functional stakeholders.
Anticipate and address logistical and situational challenges that arise mid-project.
Apply clinical and logistical understanding of vaccines to respond to customer needs, maximize opportunities, and mitigate risks.
Identify and lead innovative initiatives-particularly in digital channels-to reach and engage customers in new ways (e.g., extended flu season, burden-of-disease awareness).

Qualifications & Experience

Required

Bachelor's or graduate degree in a scientific discipline, preferably health sciences.
Previous pharmaceutical industry experience in marketing, communications, regulatory, or medical functions.
Significant experience generating and/or editing pharmaceutical copy (5-7 years' or equivalent combination of education, training, and experience).
Extensive hands-on experience with PAAB and ASC submissions and Canadian promotional regulations.
Demonstrated medical writing expertise, including strong grammatical, editorial, and proofreading skills.
Proven ability to interpret and communicate scientific and medical information clearly and concisely.
Strong project management skills with the ability to organize and prioritize multiple projects to agreed timelines.
Bilingual in English and French (spoken and written).
Strong business acumen, ideally with experience in vaccines or a similar market.
Demonstrated learning agility and ability to quickly build therapeutic area knowledge.
Proven ability to take on leadership roles, influence senior stakeholders, and advocate for change.

Preferred

Formal training or certification in medical writing (e.g., AMWA, EMWA).
Experience in government relations, public relations, and/or advocacy.
Familiarity with principles of clinical research and data interpretation.
Experience using AI tools for content development.

Résumé du poste :
Le/La responsable marketing est un membre essentiel de l'équipe marketing des vaccins au Canada. Il/Elle est chargé(e) d'élaborer et de mettre en œuvre des plans marketing tactiques pour l'ensemble du portefeuille de vaccins. Ce rôle combine la gestion de la marque, le développement de contenu médical et la collaboration interfonctionnelle afin de favoriser l'adoption et la sensibilisation auprès des principaux intervenants, notamment les professionnels de la santé, les responsables de la santé publique et des pouvoirs publics, les groupes de défense des droits et les patients.

Vous piloterez la stratégie de contenu et la mise en œuvre des campagnes, traduirez des données scientifiques complexes en messages clairs et percutants, et fournirez des analyses sur les conditions du marché et la concurrence afin d'éclairer la stratégie commerciale. Ce poste requiert une collaboration étroite avec les équipes Marketing, Accès au marché, Affaires médicales, Relations clients, Communication et autres parties prenantes internes.

Principales responsabilités

Gestion de marque et exécution de campagnes

Piloter le développement et l'exécution de campagnes marketing intégrées, d'outils et de tactiques en collaboration avec les agences, en accord avec la stratégie de marque.
Fournir une aide à la décision pour les évaluations commerciales, les prévisions de produits, la planification de marque, la modélisation des données et l'analyse de scénarios.
Collaborer avec les comités d'examen promotionnel (CEP) et les parties prenantes des affaires médicales, de la conformité, des affaires réglementaires et juridiques pour développer, examiner et affiner le contenu promotionnel.
Analyser l'efficacité des initiatives marketing et recommander des optimisations.
Collaborer avec les équipes de communication internes et externes pour soutenir les annonces clés concernant les données et les études, ainsi que d'autres communications externes.
Piloter les efforts de formation des équipes de vente sur le terrain, y compris le développement de la stratégie et des supports de contenu commercial.
Collaborer avec les Opérations Marketing pour gérer l'inventaire du matériel promotionnel, les dates d'expiration et les renouvellements/réapprovisionnements nécessaires.

Stratégie de contenu, rédaction médicale et développement publicitaire

Élaborer des plans de communication tactiques pour tous les segments de clientèle (professionnels de la santé, responsables de la santé publique/gouvernementaux, groupes de défense des droits et patients).
Transformer l'information scientifique et clinique en un texte de marque pharmaceutique précis et de haute qualité, adapté à différents formats et canaux.
Rechercher, rédiger et réviser du contenu scientifique en vue de son examen par le service des affaires médicales.
Adapter le contenu scientifique long en supports courts (courriel, réseaux sociaux, outils de présentation, web et autres plateformes). . click apply for full job details

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