Job Description

The Marketing department at Lark is growing and wants you, an entry-level Marketing Coordinator in Western Canada (this is a fully remote role, with occasional in-person syncs with local team members), to be a pivotal member of our dynamic, multichannel marketing team. We are seeking a talented storyteller and content curator who can craft compelling narratives that resonate with our guests across our marketing channels.

This tech-savvy team player will collaborate alongside our other marketing coordinator to help keep all the trains on track, as you both will support optimizing our marketing technologies to better engage our new and loyal guests. The Marketing Coordinator will play a key role, responsible for supporting our team of digital marketing experts for our growing portfolio of hotels and restaurants. This position offers an exciting opportunity for a dynamic, creative, and detail-oriented professional with a passion for hospitality and digital innovation.

Position Benefits

Work from home; light travel for team meetings
Professional development opportunities
Collaborative and innovative work environment
A touch of mischief

Compensation:

$47,000 - $50,000 CAD Yearly

Responsibilities:

Project Management

Coordinate multiple projects from conception to completion
Develop and maintain project timelines and milestone tracking
Utilize project management tools to ensure efficient workflows

Content Creation & Strategy

Develop compelling copy for paid search campaigns that drive conversions
Write engaging email marketing campaigns that nurture guest relationships
Craft website content that informs, inspires, and converts visitors
Develop content calendars aligned with marketing initiatives and seasonal campaigns
Optimize content for AI and SEO to improve organic search performance
A/B test headlines, copy, and calls-to-action to improve campaign performance
Manage content across CMS platforms and digital marketing tools

Digital Marketing Coordination

Website content management using a CMS platform
Create and run website and digital ad A/B tests
Support digital ad creation and management
Listing management for online travel directories
Monitor guest reviews from reputation management

Strategic Support

Create and implement content on various digital platforms
Support SEO efforts
Manage digital assets and ensure brand consistency

Analytics and Reporting

Assist in configuring and generating monthly reports
Track KPIs for digital marketing campaigns
Assist in quantifying the benefits of our marketing efforts

Qualifications:

Required Technical Skills

Proficiency in project management software (like Basecamp)
Experience with collaborative project tracking and reporting
Proven ability to write for different channels, audiences, and purposes
Understanding of content marketing best practices and SEO principles
Experience with social media platforms and content management systems
Intermediate Microsoft Office and Google Workspace skills
Understanding of digital marketing best practices

Preferred Technical Competencies

Certification in web analytics and digital marketing
Knowledge of booking and reservation management systems
Usage of graphic design tools like Canva or Photoshop

Qualifications

Bachelor’s degree in Marketing, or equivalent experience
1-3 years of marketing or hospitality experience
Demonstrated project management experience
Strong digital literacy and comfort with emerging technology
Excellent written and verbal communication skills
Creative problem-solving abilities
Detail-oriented with strong organizational skills

About Company

Lark is a leading, Michelin Key award-winning operator of boutique hotels under 150 keys in North America. Lark combines a tech-forward ethos, hands-on development expertise, and a people-first culture to maximize profitability for small to mid-sized hotels. Our portfolio of approximately 75 spirited properties delivers compelling guest experiences through distinctive branding, local storytelling, and thoughtful, place-based design. Lark’s branded hotel collections include its signature Lark Hotels, Bluebird by Lark, Blind Tiger Guest Houses, AWOL, and Life House. The group also manages independent hotels across a diverse range of markets. For additional information about Lark, visit larkhospitality.com.

Lark Hospitality

Open Positions

Marketing Coordinator