Keep the Dream Alive. It’s a simple statement that means so much to thousands of LUG Athletes playing in our recreational sports leagues across North America. LUG started as a way for young adults to keep playing the sport they loved in recreational and competitive settings long after minor sports programming ended. From our original roots as a small 4 team hockey league, we have grown into one of the largest adult sports leagues with over 25,000 players across 60+ cities.

With a focus on creating a strong, competitive, inclusive community, and delivering exceptional experiences both on and off the field of play, LUG is the ticket that students, adults, and alumni need for all of their sport and social needs.

About the Role

We’re looking for a driven, dynamic, and detail-oriented Business Development Representative to help us grow our sports leagues. This role is all about bringing new teams into the fold, expanding existing leagues, and launching new markets across North America. You’ll be working closely with the rest of the sales and operations teams to make sure every league starts strong and fills up fast.

You’ll be responsible for building relationships, driving registrations, and managing the full sales cycle from first contact through to team sign-up. Whether you’re helping returning captains get their team back or convincing a brand-new group to join, you’ll play a pivotal role in helping us grow.

This is a fast-paced, high-impact, high-autonomy role where success is measured directly by the number of teams you bring in. If you’re hungry to make an impact, excited to learn, and love working on a growing team, this could be a great fit.

Responsibilities

Sell team registrations across different leagues and sports.
Manage a pipeline of new and returning captains using our CRM software
Hit weekly outreach and conversion goals to drive registrations
Work cross-functionally with operations to ensure leagues are executable
Maintain strong relationships with players, captains, and partners
Own markets and act as the go-to for league performance in those areas
Support with league launches in new cities and campuses
Help shape the sales playbook as we scale

About You

1–2 years of sales, customer success, or outreach experience
Motivated, methodical, and mission-driven
Exceptional communicator who builds rapport fast
Organized, detail-oriented, and able to manage competing priorities
Comfortable with CRMs, sales funnels, and tracking outreach
Passionate about sports and excited to make them more accessible
A team player who’s ready to learn, lead, and level up
Looking to grow with a company

Benefits and Compensation

Competitive salary and aggressive bonus based on company + personal performance
Unlimited Time Off
3-4 weeks of additional mandatory company time off (~3 weeks in December)
4 Day Long Weekends in the Summer
100% company paid comprehensive benefits package for all your health and Premium dental needs
RRSP Matching Program partnership with Wealthsimple
Monthly athletic fee stipend
Free participation in LUG Sports Leagues
Up to 12 hours of paid volunteer time annually

If you are interested in applying for this position, please send your resume and cover letter to hiring@lugsports.com

For the Cover Letter, we don’t need anything fancy, just tell us in plain writing why you want to join the LUG Head Office team. Only those who include a Cover Letter will be considered.

NOTE: At LUG, we are building leagues for a diverse world and we need a diverse team to do that successfully. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, provincial and local laws and ordinances. If you need any accommodations or adjustments throughout the interview process and beyond, please let us know. Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest.

LUG Sports Group

Open Positions

Business Development Representative