Job Description

About the Role

We're seeking a dynamic Business Development Representative (BDR) to identify, qualify, and nurture potential customers. You'll play a crucial role in generating new business opportunities across Canada and the US, and represent Measure Marketing by making a positive impression that sets the tone for the entire sales lifecycle. This role involves heavy CRM utilization (HubSpot) and a high volume of cold calling and LinkedIn lead prospecting.

You’re the first touchpoint in our GTM engine—booking meetings, warming up the pipeline, and helping our agency fill our calendars with the right prospects. You're confident on cold calls, creative in outreach, and disciplined in follow-up.

Responsibilities

Prospect via cold calling, cold email, and LinkedIn outreach

Set qualified meetings for AEs

Maintain clean HubSpot CRM data, sequences, and activity logs

Engage leads from inbound, events, or lead lists

Run short qualification/discovery calls before hand-off

Hit weekly KPIs (calls, emails, booked meetings)

Establish rapport and nurture relationships through follow-up communication and appointment confirmation

Monitor and report on business development performance and market feedback to inform strategic decisions

Stay updated on industry trends and sales techniques

Requirements

Bachelor's degree in Sales, Marketing, Business, Communications, or related fields or equivalent experience.

1–3 years B2B SDR or BDR experience (agency or SaaS preferred)

Confident with cold outreach (phone, email, LinkedIn)

Fluent in HubSpot CRM

Strong communication and note-taking skills

Energy, persistence, and clarity in conversations

Strong organizational and time management abilities

Self-motivated and results-oriented mindset

Bonus: Exposure to the SEO/PPC/marketing industry

What We Offer

Commission

Collaborative and supportive work environment.

Develop your skills in a supportive, feedback-driven environment

Contract Details

Full-time role

We’re an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

About Measure Marketing: Measure Marketing is a dynamic and innovative marketing company that delivers exceptional digital marketing services to our diverse client base. We specialize in creating compelling content and crafting go-to-market strategies that engage audiences and drive results.

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Measure Marketing Results Inc.

Open Positions

Business Development Representative