Job Description

Salary: $85,000 - $100,000

Role Overview

The Revenue Marketing Strategist owns therevenue strategy and narrative for a portfolio of clients.

This role is accountable for translating business goals intoclear positioning, compelling messaging, and marketing systems that drive pipeline and revenue growth.

You are not responsible for producing marketing activity.

You are responsible for ensuring that every initiative contributes tomeasurable business outcomes.

You act as the strategic lead across the full customer lifecycle, from planning through performance validation, while continuously refining both strategy and messaging based on real-world results.

Core Responsibilities

1. Strategic Leadership (Direction and Outcomes)

Define revenue-focused marketing strategies aligned with client growth targets
Identify market opportunities based on ICP, buying behaviour, and competitive landscape
Map full customer journeys across acquisition, conversion, retention, and expansion
Determine channel mix, campaign priorities, and investment allocation
Translate strategy into structured campaign plans, briefs, and execution roadmaps
Present strategic direction to clients in a clear, business-driven manner

You are expected to challenge assumptions and guide clients toward the highest-impact path.

2. Messaging and Narrative Ownership

Own and evolve core positioning, value propositions, and campaign angles
Define messaging frameworks aligned with ICP pain points, triggers, and objections
Ensure consistency and clarity across all marketing and sales touchpoints
Continuously refine messaging based on campaign performance and sales feedback
Establish messaging standards that guide internal teams, freelancers, and AI outputs

You are the source of truth for what gets said, how its said, and why it converts.

3. Campaign Architecture and Oversight

Design integrated campaigns aligned with customer journey stages and intent
Create clear, structured briefs that translate strategy into executable direction
Ensure all deliverables align with strategic objectives and messaging standards
Guide internal teams across content, design, development, paid media, and SEO
Maintain visibility across campaign execution without becoming the executor

You are responsible for clarity and alignment, not task completion.

4. Revenue Performance and Optimization

Define success metrics tied to pipeline, revenue, and business impact
Analyze performance across traffic, conversion, and economics
Identify gaps and opportunities impacting growth and efficiency
Adjust strategy based on real performance data and deal progression
Partner with sales to validate lead quality, conversion rates, and revenue contribution
Lead quarterly business reviews focused on growth, not reporting

If performance stalls, you own the correction.

5. Conversion Optimization and Experimentation

Identify opportunities to improve conversion across funnels and user journeys
Develop structured testing roadmaps, including A/B and incrementality testing
Formulate hypotheses tied to revenue outcomes
Evaluate results and apply learnings across campaigns and accounts

Testing is not optional. It is a core driver of growth.

6. Systems and Process Development

Build repeatable frameworks for strategy, messaging, and campaign development
Reduce reliance on individuals through structured systems and documentation
Leverage AI and modern tools to increase speed and output quality
Continuously improve internal processes to scale performance across accounts

Your impact should compound over time, not reset with each campaign.

Collaboration and Leadership

Partner with Client Experience Managers (CXMs) to align priorities and expectations
Contribute to POD-level strategy and account direction
Provide strategic guidance across all internal disciplines
Ensure alignment between marketing strategy, messaging, and execution

You lead through clarity, not control.

What Success Looks Like

Growth in marketing-sourced pipeline and revenue
Consistently positive campaign ROI
Improved conversion rates across the funnel
Stronger lead quality and higher close rates
Reduced sales cycle length
Ongoing testing that drives measurable improvements
Faster execution through better systems and AI
Scalable, consistent performance across accounts

Qualifications and experience

Required

5 to 7 years of experience in revenue marketing, growth marketing, demand generation, or marketing strategy
Agency experience or proven track record managing multiple clients or business units simultaneously
Demonstrated experience across B2B, B2C service-based, and ecommerce environments
Strong organizational skills with the ability to manage competing priorities, deadlines, and stakeholders without sacrificing quality
Proven ability to translate business goals into marketing strategies that drive pipeline and revenue
Experience developing positioning, messaging frameworks, and value propositions tied to ICP research and buyer behaviour
Track record of designing and overseeing integrated campaigns across acquisition, conversion, retention, and expansion
Hands-on fluency with HubSpot (Marketing Hub and CRM), Google Analytics 4, and Google Tag Manager
Working knowledge of Hubspot or comparable CRM platforms
Experience with paid media platforms including Google Ads, Meta Ads, and LinkedIn Ads
Familiarity with SEO tools such as Ahrefs, SEMrush, or Screaming Frog

Strong analytical skills with the ability to interpret performance data, identify gaps, and adjust strategy accordingly
Excellent written and verbal communication skills, with the ability to present strategy to client stakeholders and executives
Comfort working in a fast-paced, accountability-driven environment

Preferred

Prior experience in a digital marketing or growth agency managing a portfolio of accounts
Specialized depth in one or more verticals: B2B SaaS, professional services, or ecommerce
Experience leading quarterly business reviews and presenting to client leadership
Experience with lifecycle marketing platforms such as Klaviyo, Customer.io, Mailchimp, or Braze
Fluency with AI tools (Claude, ChatGPT, Perplexity) for research, ideation, and operational efficiency
Experience with attribution and analytics platforms such as Triple Whale, Northbeam, or HubSpot attribution reporting
Background collaborating with sales teams to validate lead quality and revenue contribution
Experience building repeatable frameworks, SOPs, or internal documentation that scales across teams
Familiarity with project management tools such as Asana, ClickUp, or Monday.com

Nvision Solutions

Open Positions

Revenue Marketing Strategist