Job Title: Assistant Brand Manager (Marketing)

Reports To: Heads of Marketing (Betty Booze & Pantalones Organic Tequila)

Industry: Wine & Spirits

Location: NYC

Betty Booze/Betty Buzz Responsibilities (75%)

Brand Management

Support strategic planning and brand development projects, including new product launches and marketing campaigns
Conduct market research and commercial analysis to understand consumer behavior, trends, and competitive landscape – and to ultimately support business decisions
Contribute to presentations, submissions, media and sales sheets to support sales team
Lead development of monthly marketing recaps
Support with sample/POS/product shipments - and support POS tracking
Work as needed with Sr. Trade Marketing Manager and broader team on POS timely ordering and fulfillment
Manage intern in efforts surrounding event support, event recaps, sample/POS shipments, research initiatives and more

Events

Create and maintain an annual calendar of events
Manage all experiential programming, from planning to execution to recap, with a special focus on: Pop-Ups, Partnerships and all brand events and sales-driven local events
Manage planning and execution for partnership collaborations
Support planning and execution for in-store sampling, trade shows, distributor events
Support product seeding, inclusive of donations to events and Club Retail Ambassadors
Own event budget and track spend throughout the year

E-Commerce

Identify opportunities for website updates (brand-owned, retailer, Amazon), brief partners and manage execution accordingly
Respond to customer email inquiries, seeking feedback, and resolving issues – timely customer service inbox management

Support execution of best-in-class e-commerce presence online – from reviews to placement, etc.

Innovation

Support portfolio packaging refresh project, from start to finish
Support packaging development, from briefing designers, to consolidating feedback, to final execution across all new innovations
Support on liquid development as needed

Pantalones Responsibilities (25%)

Events

Create and maintain an annual calendar of events
Support Pantalones all experiential programming and execution inclusive of brand partnership events and sales-driven local events
Support planning and execution for Founder events
Support planning and execution trade shows, distributor events
Support product seeding, inclusive of donations to events and influencers

Brand Support

Pantalones Organic Tequila

Open Positions