This senior-level Sales & Marketing Manager role will lead the growth strategy of this dental software company by combining hands-on sales execution, marketing leadership, and business development. You’ll oversee both functions, manage a small team, and report directly to executive leadership. If you have a deep network in the dental industry and a proven track record of building high-performing teams, this is your opportunity to take charge.

PRIMARY RESPONSIBILITIES

Sales & Business Development

Own and execute all aspects of the sales strategy.
Grow relationships with DSOs, group practices, and industry partners.
Deliver product demos and proposals and close deals.
Attend trade shows, conferences, and networking events.
Build a referral network to expand market reach and increase the customer base.
Track and report key performance indicators (KPIs) and sales pipeline metrics.

Marketing Leadership

Build the marketing function from the ground up.
Enhance the brand through targeted digital campaigns, strategic events, and effective sponsorships.
Oversee content creation for web, email, print, and social media.
Manage the budget and evaluate ROI.
Identify opportunities to promote the company and platform via CE events and lectures.

Team Management

Lead and mentor sales and marketing team members.
Set goals, coach performance, and support career development.

REQUIREMENTS

EDUCATION & TRAINING

While a university degree in Marketing or Business Administration is preferred, practical experience is valued.

WORK EXPERIENCE & ACCOMPLISHMENTS

Over 5 years of experience in dental sales, with a strong network within the industry.
3+ years in a management role in sales and/or marketing.
Experience working with DSOs and group dental practices.
Demonstrated success in building and leading sales and marketing teams.
Familiarity with dental tech and SaaS solutions will flatten the learning curve.

SKILLS & COMPETENCIES

Leadership & Communication

Strong communicator who leads by example.
Able to rally and inspire teams.

Customer-Centric Focus

Builds trust and aligns solutions with client needs.

Strategic Thinking & Execution

Can think big and execute small details.

Adaptability & Innovation

Thrives in a fast-paced, evolving environment.
Bring creative solutions to complex problems.

BENEFITS

Competitive base salary plus performance incentives.
Hybrid work model based in Oakville.
Supportive company culture.

Robertson Human Asset

Open Positions

Dental Software Sales & Marketing Director