About Us

The Wagon & Co is a company that envisions a world where being fully present doesn't mean being left out. To do this, we are creating non-alcoholic beverage brands.

Our flagship product, Mad Moose Non-Alcoholic Whiskey, delivers what spirit lovers expect—a layered aroma, full body, and that satisfying burn with a lingering finish—without the alcohol.

Mad Moose stands for the freedom to "Moose Around Without the Mess."

Commitment to Equity, Diversity and Inclusion

At The Wagon & Co, being fully present without being left out extends beyond our products—it's how we show up for each other.

We are committed to fostering a diverse workforce where voices from all races, genders, ages, sexual orientations, and cultural backgrounds are not just heard, but actively shape our direction.

Our workplace is an inclusive space where individuals from every community can thrive, participate fully, and find respect, recognition, and opportunity to lead.

We actively pursue equity through fair and unbiased hiring practices, transparent compensation, and clear pathways to advancement for all team members.

We recognize that building an equitable culture requires continuous learning, honest reflection, and evolving our approaches through ongoing dialogue with our communities and employees.

We hold ourselves accountable and adjust our strategies to ensure our actions align with our values of helping everyone be fully present without being left out.

Position Overview

We're seeking a collaborative professional with strong results orientation to drive revenue growth and expand our market presence across Québec, with opportunities for future expansion into other markets. This role offers the unique opportunity to help build a new premium brand while gaining hands-on experience in beverage sales, relationship building, and territory development within the rapidly growing non-alcoholic beverage market.

Responsibilities

Sales & Revenue Generation

Drive sales growth through strategic prospecting, relationship building, and territory management
Develop and maintain relationships with key accounts including liquor stores, restaurants, bars, hotels, and specialty retailers
Conduct product demonstrations and tastings to showcase Mad Moose's unique positioning
Negotiate pricing, terms, and promotional agreements with retail partners
Meet and work to exceed monthly and annual sales targets

Territory Development & Market Expansion

Build and execute comprehensive territory plans for Québec market penetration
Identify and pursue new business opportunities across multiple sales channels
Conduct market review to identify trends, opportunities, and competitors’ positioning
Develop strategic partnerships with distributors and key retail partners
Support expansion planning for future market entry

Customer Relationship Management

Maintain detailed customer records and sales pipeline using CRM systems
Provide exceptional customer service and ongoing account support
Gather and report market feedback to support product development and marketing initiatives
Collaborate with marketing team to develop targeted campaigns and promotional materials

Business Development & Market Intelligence

Attend networking opportunities to build brand awareness
Monitor competitor activities and market trends in the non-alcoholic beverage space
Provide regular sales reports and market insights to the company owner
Support brand positioning initiatives through direct customer feedback

Requirements

Essential Qualifications

Bachelor's degree
0-8 years of experience
Fluent in French and English (written and verbal)
Valid driver's license and reliable personal vehicle
Based in Québec with ability to travel throughout the province
Minimum 30 hours per week availability

Experience & Skills

Experience in either:
Sales, preferably in beverage, consumer goods, or premium products
The retail and hospitality settings where the product will be sold
Excellent relationship-building and communication skills
Self-motivated with ability to work well without daily supervision in a remote environment
Experience with CRM systems and sales reporting
Understanding of retail sales channels and distribution networks
Knowledge of Québec market dynamics and consumer preferences an asset
Passion for premium brands and the non-alcoholic beverage movement

Personal Attributes

Results-oriented with a strong drive to exceed targets
We welcome candidates with non-traditional career paths
Transferable skills from community organizing, customer service, or relationship-building roles are valued
Lived experience in diverse communities is an asset
Innovative thinking and adaptability
Comfortable with ambiguity and change
Cultural awareness and commitment to diversity and inclusion

What We Offer

Compensation Package

Base salary
Generous commission structure based on monthly revenue generated
Performance bonuses for meeting monthly and annual targets
Revenue-sharing bonus based on overall company performance
Travel expenses covered (vehicle expenses, meals, and accommodation)

Benefits & Perks

Flexible work arrangements to support work-life integration
3 weeks paid vacation
Benefits package (available after 3 months)
Understanding of cultural and religious observances
Unique mentorship in building premium brands and startup operations

Growth Opportunities

Clear advancement criteria and timeline
Potential for territory expansion and supervision roles
Ground-floor opportunity with a growing company with cross-functional exposure across the business
Hands-on experience in all aspects of beverage sales and distribution
Opportunity to shape the future of the non-alcoholic spirits category

How to Apply

If you don't meet every requirement but are excited about this opportunity, we encourage you to apply.

Please submit your resume or a video explaining why you're interested in The Wagon & Co and how your experience aligns with our mission. Include any relevant sales achievements, territory management experience, or knowledge of the Québec market.

Email Founder Zachary Fritze at hr@thewagonandco.com with your application.

We look forward to collaborating with a Territory Development Representative who shares these values and can help grow our presence across Québec and beyond.

The Wagon & Co Inc

Open Positions

Territory Development Representative - Québec