Growth Manager (B2B SaaS)

Location: Ottawa, ON - 2 days onsite a week
Team: Marketing
Reports to: Growth Manager (direct report to Senior Marketing Manager)
Role type: Individual Contributor
Comp: Salary + Bonus + Stock Options + Health Benefits + 3 Weeks Vacation

About the Role

We’re hiring a Growth Manager to drive scalable, data-led growth across our B2B SaaS funnel. This role is ideal for someone who has experience operating in companies with ~100–500 employees and understands how to balance product-led growth with sales-assisted motions.

You’ll sit at the intersection of Marketing, Product, and Sales, owning initiatives that generate pipeline, improve conversion, and increase customer lifetime value. This is a highly cross-functional role for someone who thrives on experimentation, speed, and measurable impact.

What You’ll Do

Own and optimize the full B2B growth funnel: lead generation → activation → pipeline → revenue → retention
Drive pipeline growth through a mix of inbound, outbound, product-led, and partnership channels
Design and execute rapid experimentation across website, onboarding, lifecycle, and acquisition channels
Partner closely with Sales to improve lead quality, conversion rates, and sales velocity
Identify friction points across the buyer journey and implement solutions to improve conversion
Build and optimize lifecycle programs (email, nurture, reactivation) to drive engagement and expansion
Collaborate with Product to improve activation, onboarding, and PLG motions
Develop dashboards and reporting to track key metrics (CAC, LTV, conversion rates, pipeline contribution)
Continuously test new channels, tools, and growth strategies to unlock scalable opportunities

What We’re Looking For

4–8+ years of experience in growth, demand generation, or product growth within B2B SaaS
Experience at companies in the ~100–500 employee range (or similar growth stage environments)
Proven track record of driving pipeline and revenue impact—not just top-of-funnel metrics
Strong understanding of B2B funnels, including MQL → SQL → closed-won stages
Hands-on experience with experimentation and A/B testing across web and lifecycle channels
Strong analytical skills; comfortable working with tools like SQL, GA4, HubSpot/Salesforce, Mixpanel, or similar
Experience working cross-functionally with Sales, Product, and Marketing teams
Ability to operate in ambiguity and prioritize high-impact opportunities

Nice to Have

Experience with product-led growth (PLG) or hybrid PLG + sales motion
Background in fintech, payments, or adjacent industries
Familiarity with marketing automation and CRM systems (e.g., HubSpot, Marketo, Salesforce)
Experience optimizing conversion across demos, trials, or self-serve signups
Basic technical fluency (tracking, APIs, growth tooling)

What Success Looks Like

Increased pipeline generation and improved conversion across key funnel stages
Measurable improvements in CAC efficiency and revenue growth
Strong alignment between Marketing, Product, and Sales on growth initiatives
A consistent experimentation engine driving learnings and iteration

Veem

Open Positions

Growth Manager (B2B SaaS)