Purple Wins is partnering with a Canadian transportation and logistics provider that serves shippers, distributors, and 3PL partners across multiple sectors. The company is known for reliable execution, service quality, and long-term customer relationships and is now investing in a national commercial role to drive growth across Canada.
We are searching for a National Sales Manager – Canada to build and grow the national book of business.
This role combines:
- New business development – winning new customers and lanes across Canada
- Strategic account growth – expanding revenue and margin from existing customers
You’ll own a national territory (with a strong focus on Western & Eastern Canada), and work closely with operations, finance, and customer service to ensure the organization consistently delivers what it sells .
Key Responsibilities
1. New Business Development (National)
- Build and execute a national sales plan across priority regions and sectors
- Identify, qualify, and close new business with shippers, distributors, and 3PLs
- Prospect through cold outreach, referrals, industry events, and digital tools/CRM
- Lead discovery meetings to understand freight profile, network, service requirements, and decision processes
- Prepare and present clear, commercially sound proposals and rate packages
- Negotiate rates and service terms within company guidelines, with a focus on sustainable margin and Net Gross Profit
- Secure agreements and coordinate handoff to operations for smooth start-up
2. Strategic Account Management & Growth
- Own a defined portfolio of existing customers with clear growth and retention targets
- Build strong relationships at multiple levels (logistics, operations, procurement, finance)
- Run regular business reviews (virtual or in-person) to discuss performance, volumes, and opportunities
- Identify upsell/cross-sell opportunities (new lanes, locations, services)
- Partner with internal teams to resolve issues quickly and protect account health
3. Pipeline, Forecasting & Reporting
- Maintain accurate records of accounts, opportunities, and activities in the CRM
- Build monthly, quarterly, and annual forecasts for:
- New business
- Growth from existing accounts
- Retained new business from prior years
- Provide monthly performance updates to leadership with commentary on pipeline quality, wins/losses, and key opportunities
- Use data on volume, margin, and retention to prioritize time, travel, and account focus
4. Market, Brand & Internal Collaboration
- Stay current on market conditions, competitor activity, and industry rate trends, and share insights internally
- Represent the company at key trade shows and industry events across Canada
- Support the development of sales tools (presentations, case examples, basic competitive positioning)
- Partner closely with operations, finance, and customer service to ensure solutions are realistic, executable, and profitable
- Show up as professional, customer-first, collaborative, and responsive to urgent business needs
Qualifications
Must Have
- 5–10 years of B2B sales experience , with meaningful experience in:
- Transportation, logistics, or 3PL; and/or
- Distribution / supply chain selling into similar customers
- Proven track record of:
- Meeting or exceeding revenue and growth targets
- Managing multi-region or national accounts/territories
- Strong capability in:
- Relationship-building and stakeholder management
- Negotiation, pricing, and commercial discipline
- Communicating value using basic financials (revenue, margin, profitability)
- Comfortable with:
- Frequent travel across Canada (air and road)
- Working independently while staying aligned with leadership and internal teams
- Proficiency with:
- Microsoft Office (Excel, PowerPoint, Outlook)
- CRM tools for pipeline, activity tracking, and forecast management
To apply, please submit your resume along with a brief note highlighting your most relevant:
- National or multi-region transportation / logistics sales experience
- Examples of new business wins and key accounts you’ve grown
Only shortlisted candidates will receive further details about the hiring organization.
