Our client is an established leader in crop genetics focused on delivering innovative seed solutions to support agronomic performance, value-chain development, and long-term market growth. They are hiring a Territory Manager to strengthen distributor relationships, advance business development, and expand end-use opportunities for hybrid fall rye and related portfolio crops across Eastern Canada. The role will support market development in feed, cover crop, milling, and distilling applications, working closely with distributors, farmers, and industry stakeholders to build awareness, adoption, and demand.
Reporting to the Sales and Marketing Manager, you will:
- Build, strengthen, and support relationships with distributor partners and their sales teams.
- Provide product training to clients and assist with sales planning and program execution.
- Collaborate on marketing initiatives to elevate distributor engagement and grower awareness.
- Identify, engage, and service feed, cover crop, milling, distilling, and fuel end-users to expand demand for hybrid rye across Eastern Canada.
- Work with internal agronomy and technical experts to align product knowledge with market needs.
- Support distributors to achieve sales and service targets while contributing to annual forecasts.
- Participate in marketing campaigns, promotions, and industry events to strengthen brand visibility.
- Build relationships with associations, agronomy groups, and industry partners to support long-term market growth and represent the organization at trade shows, field days and stakeholder meetings.
- Gather and analyze market intelligence, including acres, sales, inventory, and competitive activity.
- Maintain CRM records to ensure accurate tracking of distributors, farmers, and end-users.
- Provide timely feedback to internal teams on market trends, customer needs, and product positioning.
Your background includes:
- A post-secondary education in agriculture (degree or diploma).
- 5+ years of experience in agricultural sales, business development, or account management.
- Experience in livestock feeding systems (cattle, swine, or poultry), advanced sales and marketing strategy, or seed production and logistics is considered an asset.
- Strong understanding of agronomy, crop management, and the commercial relationships connecting production, distribution, and farming.
- Excellent communication skills with the ability to negotiate pricing, agreements, and contracts.
- Strong and independent organizational, problem-solving and multi-tasking abilities.
- A data-driven approach to decision-making, supported by analytical proficiency.
- Proficiency in Microsoft Office and CRM systems such as Salesforce.
- Bilingual fluency in English and French is an asset.
This position requires regular travel (40%), including overnight, within Eastern Canada. Compensation will be aligned with experience.
Litherland & Co. is dedicated to fair and equal opportunities for all applicants. Candidates are selected upon the highest level of equity, diversity, and inclusion across the organization and throughout its hiring process. If you are selected for an interview and require accommodations, arrangements will be made for your convenience throughout the recruitment.
