About KnowHow
KnowHow powers the
AI enablement layer for people-powered service networks, giving distributed workforces the tools to onboard faster, train better, and operate with consistency. We’re transforming how operationally complex, multi-location trades businesses scale execution.
We’re seeking an Enterprise Account Executive to join our growing sales team. This is a foundational role designed for a high-performing, full-cycle seller who thrives in a fast-moving environment where they can make a visible impact.
The Role
This is a foundational enterprise sales role. You will own the full sales motion for KnowHow's highest-value market segment: operationally complex, multi-location trade service networks. These include franchise systems, PE-backed rollups, dealer networks, and buying groups, organizations where a central brand or ownership structure sets standards and a distributed field workforce delivers the service.
What unites our buyers is organizational structure, not a single industry label. They run networks where consistency, knowledge transfer, and workforce enablement are existential concerns, and where the person who earns trust at the leadership level can unlock a contract that spans hundreds or thousands of locations.
Market Focus
Your primary targets are multi-location trade service networks where a central operator, whether a franchisor, a PE platform, or a network brand, controls operational standards and technology decisions on behalf of their locations. You will be working with buyers in Operations, Field Enablement, Technology, and the C-suite.
Target deal sizes range from $30K ACV for mid-market networks to $200K–$600K+ for large national organizations. You will manage a portfolio of deal sizes simultaneously, from strategic enterprise contracts to land-and-expand entry points into large networks.
Key Responsibilities
Strategic Market Ownership
- Own a portfolio of strategic target accounts from KnowHow's Dream 100 list of multi-location service networks.
- Build and execute an outreach and ABM strategy tailored to the operational and executive buyers within complex network organizations.
- Represent KnowHow at strategic industry events, trade shows, and network conventions, owning pre-show strategy, in-person meeting execution, and post-show follow-up.
- Develop and maintain deep relationships with network executives, operations leaders, and technology decision-makers across target accounts.
Full-Cycle Enterprise Selling
- Drive the complete sales motion: Discovery → Value Proposition → Demo → Proposal → Close.
- Navigate 3–6 month sales cycles involving multiple stakeholders across operations, technology, finance, and executive leadership.
- Forecast pipeline accurately and deliver clear, reliable updates to the VP of Revenue.
Commercial Deal Crafting
- Build and present commercial models: multi-year contracts, phased rollouts, and discount tiers appropriate to network scale.
- Create tailored account presentations and proposals with support from KnowHow's marketing team.
- Manage both large strategic deals ($100K+ ACV) and smaller land-and-expand pilots as entry points into large networks.
Post-Sale Integration & Expansion
- Create and present clear 60–90 day implementation plans with clients at contract close.
- Partner closely with Customer Success to ensure seamless handoff and strong early adoption across complex, multi-location rollouts.
- Remain engaged in expansion and renewal conversations to support long-term network growth within existing accounts.
Internal Collaboration & Revenue Discipline
- Maintain rigorous CRM hygiene in HubSpot: notes, next steps, close dates, and forecast categories updated consistently.
- Participate in weekly revenue team huddles and quarterly Rocks planning as part of KnowHow's Scaling Up operating rhythm.
- Surface market intelligence and field insights to inform product roadmap, GTM strategy, and market positioning.
Qualifications
Required
- Proven experience navigating the buying dynamics of multi-location, network-based organizations — whether franchise systems, PE-backed rollups, dealer networks, or similar structures. You understand how decisions get made when a central brand owns the relationship and a distributed field delivers the work.
- 5+ years in B2B SaaS sales, preferably in vertical SaaS, workforce tech, or trades-adjacent software.
- Proven track record closing complex, multi-stakeholder deals in the $50K–$200K+ ACV range.
- Comfort with longer enterprise deal cycles (3–6 months) and multi-threading across departments.
- Ability to build business cases and lead executive-level conversations with confidence.
- Strong written and verbal communication — you can tell a compelling story and you know when to listen.
- High degree of ownership, accountability, and follow-through. You do what you say you will do.
Strong Assets
- Direct experience within franchise systems, franchise development, or franchise operations.
- Familiarity with PE rollup dynamics, multi-brand operators, or buying group structures in trades or home services.
- Experience with ABM motions and tools (HubSpot preferred).
- Existing relationships within the franchise or multi-location trades community.
- Comfort creating light commercial models: pricing scenarios, discount structures, ROI framing.
