Location: 1011, 1st Street SW, Calgary, AB
Type: Full-Time, In Office
Reports to: Growth Manager
Meet Circuit Stream
Where education meets innovation. At Circuit Stream, we offer skill-based, online programs for adults ready to upskill or reskill and an innovative summer camp experience for youth in fields like technology, business and healthcare. We partner with the best universities in North America to deliver hands-on, applied learning that opens doors to future opportunities. Whether you're building your career or helping others build theirs, you’ll thrive in a fast-paced environment that values innovation, results, personal growth, and a collaborative team culture.
We are looking for a growth-focused Content & Media Specialist who will build and operate the media engine behind Circuit Stream’s brand and customer acquisition. This person will create, coordinate, and scale high-converting short-form content across organic and paid channels, helping us grow Circuit Stream into a $10M+ education brand in Canada and break into key U.S. markets. If you’re excited by the idea of turning a brand into a media company, and you know how to do it, this is your role.
What You’ll Be Doing
- Own and operate Circuit Stream’s content engine, from ideation to publishing, with a focus on high-volume, high-performing short-form content.
- Develop repeatable content systems: generate hooks, formats, and scripts at scale (e.g. 10 hooks × 10 formats × 10 variations).
- Identify, source, and coordinate talent (creators, instructors, students) to produce compelling, authentic content).
- Stay close to trends, platform shifts, and viral formats adapting them into high-converting content.
- Work closely with the paid media team to test content as ads and scale what converts into leads and enrollments.
- Build a strong content pipeline to support expansion into key U.S. markets (e.g. Texas, Florida).
- Produce content that competes with the top 1% of creators in our category.
What We're Looking For
- 2–5+ years experience creating and publishing high-performing short-form content (TikTok-first mindset).
- Proven ability to create content that doesn’t just get views — but drives action (clicks, leads, conversions).
- Strong instincts for hooks, storytelling, and what makes content compelling in the first 1–3 seconds.
- Strong foundation in copywriting, you understand how to write to capture attention, build curiosity, and drive action.
- Experience sourcing and managing talent or creators for content production.
- Strong writing skills, especially for short-form scripts and direct-response style ads.
- Highly execution-focused, you are a builder and publisher first, not just a strategist.
- You have a portfolio of content you’ve created or helped produce, and can clearly speak to what worked and why.
- DTC growth experience is a plus.
Who This Is Not For
- If you focus primarily on brand storytelling without thinking about conversion.
- If you prefer long timelines over rapid testing and iteration.
- If you’re not comfortable shipping content frequently and learning from performance.
- If you don’t have a strong point of view on what makes content “work.”
What's In It For You
- Competitive compensation in line with skills and experience.
- Ownership and creative freedom, you’ll shape the voice and output of our content engine.
- A small, fast-moving team where your ideas and performance make a massive impact.
- The opportunity to build a media engine from the ground up.
- Competitive health and dental benefits plan (massage, physio, vision, etc.).
- Catered team lunches every Friday.
- Access to a private gym at the office.
Ready to Apply?
Apply with your resume and a short cover letter. Include 2–3 examples of content you’ve worked on, what the goal was, and how it performed. We’re committed to creating an inclusive and respectful workplace where diverse backgrounds and perspectives are celebrated.
What makes us different, makes us stronger. If this sounds like the kind of place where you’d thrive, apply today!
