WHO WE ARE
The future is bright for tennis in Canada, and you will be right in the middle of it all at Tennis Canada! A national sport organization with a mission to lead the growth of tennis in Canada and a vision to be a world-leading tennis nation, Tennis Canada seeks to grow participation across the country and develop champions on the international stage. Tennis Canada also owns and operates the world-class National Bank Open presented by Rogers tournaments in Toronto and Montreal, two of the best-run sporting events on the planet which annually bring the globe’s best tennis players to Canada and continue to break attendance records year on year. In recent times, Canadian tennis has enjoyed many historic achievements, including winning the National Bank Open in 2025 and the Billie Jean King Cup in 2023. Join us as we look to build on this exciting momentum and continue to produce incredible results. We are a team of innovators, who are passionate about our work and pursue excellence together everyday.
WHAT WE ARE LOOKING FOR
Field Marketing Manager (Maternity Leave Contract – 1 Year)
The Field Marketing Manager leads fan-focused marketing initiatives for the National Bank Open, enhancing the fan experience while supporting business objectives. This role collaborates cross-functionally to execute on-site activations, manage partner integrations, and ensure brand consistency.
Fan Experience, Events & Sponsorship Activations
- Develop and execute fan experience strategies before and during the tournament.
- Lead on-site promotions, non-tennis activations, and major fan events, including Free Family Weekend and TennisFest Weekend.
- Collaborate on live match production content to create a dynamic on-site experience.
- Execute sponsor activations and support revenue-generating branded experiences.
- Continuously improve fan engagement initiatives using insights and best practices.
Cross-Functional Collaboration & Brand Management
- Work closely with Operations, Partnerships, Food & Beverage, IT, Digital, and Customer Service teams.
- Ensure seamless execution and integration of all on-site initiatives.
- Oversee creative assets and signage while maintaining strong brand consistency across all tournament experiences.
Leadership, Planning & Operations
- Manage and mentor the Field Marketing Coordinator, marketing assistants, volunteers, and committee leads.
- Oversee the Toronto NBO marketing budget and support strategic planning initiatives.
- Contribute to post-event reporting and long-term marketing strategies.
Team Canada Events & Merchandise
- Lead marketing deliverables and fan engagement initiatives for Davis Cup and Billie Jean King Cup events.
- Oversee trophy celebration activations and marketing service contracts.
- Manage the merchandise program, including e-commerce operations, inventory, promotional planning, and retail activations.
WHO YOU ARE
- Bachelor’s degree in business or marketing. (preferred)
- 5 years of experience in marketing or event management.
- Proven experience in event marketing, fan engagement, and on-site activations, ideally in the sports or entertainment industry.
- Strong project management skills, with the ability to manage multiple initiatives and deliver high-quality results under tight deadlines.
- Excellent collaboration and relationship-building skills, with experience working cross-functionally.
- Creative mindset with a passion for enhancing fan experiences and delivering innovative solutions.
- Experience managing budgets, teams, and external vendors.
WHAT’S IN IT FOR YOU?
- Join the team that’s making Canadian tennis history.
- Be behind the scenes of the National Bank Open.
- Benefit from a generous organization that truly cares about its employees.
TENNIS CANADA IS AN EQUAL OPPORTUNITY EMPLOYER AND IS COMMITTED TO DIVERSITY AND INCLUSION. WE ARE COMMITTED TO FOSTERING AN INCLUSIVE, EQUITABLE, AND ACCESSIBLE WORKPLACE WHERE EVERY TEAM MEMBER FEELS VALUED, RESPECTED, AND SUPPORTED.
