WHY WE'RE HERE:
Tourism Jasper is the Destination Marketing Organization for Jasper and Jasper National Park.We’rea young, energetic, forward-thinking team, who are charged with developing and executing on creative solutions to help our Shareholders (select hotels, restaurants, and activities in Jasper) increase revenue through sustainable visitation of targeted consumers to our awesomelittle town.
WHY YOU’RE HERE:
Reporting to theBrand and Content Manager, theSocial Media& Asset Coordinatorprovides support to Tourism Jasper’sMarketingteam,specifically. The Social Media & Asset Coordinatoris responsible forleading Tourism Jasper’s social media presence, managing digital assets, and supporting marketing initiatives through creative content production. In this role, they will oversee daily social media planning and engagement, coordinateinfluencer activities, and track performance metrics. They also manage the full digital asset library, ensuring proper metadata, usage rights, and stakeholder access, and supportcontent creation through pictures and video. Additionally, the role assists with the development, inventory, and distribution of branded merchandise and marketing collateral, helping to strengthen Tourism Jasper’s overall brand and promotional efforts.
THIS IS YOUR ROLE:
As theSocial Mediaand Asset Coordinator,you will:
Social Media (40%)
- Manage our organic social media accounts (plan, schedule, and publish daily posts across all social media platforms)
- Monitor engagement, respond to comments, and interact with followers
- Track and report social media performance,identifyingareas of opportunity and further exploration
- Assistin organizing and supporting social media influencer visits
Asset Creation and Management (40%)
- Capture content, including photos and videos, for various projects and mediums
- Following the Parks Canada filming guidelines, manage any third-party video and asset development shoots for campaign creative, corporate, or business development collateral
- Manage Tourism Jasper’s complete digital libraryutilizingthe digital asset management database (CrowdRiff)
- Manage all photo metadata, and ensure assets are up to date with usage rights
- Ensure media, partners, and Tourism Jasper Shareholders have access to digital assets as requested
- Support shareholdersassetcapture efforts and promote their business on our channels
Merchandise and Collaterals (10%)
- Coordinate the development, inventory, and distribution of organizational merchandise and marketing collateral
Admin Duties (10%)
- Collaborate with the Brand and Content Manager and providead hocsupport as required.
- Support the marketing team with administrative tasks asrequired(invoices, travel booking, etc.)
YOU ARE ARMED WITH:
- Post-secondary education in marketing, tourism, communications, business administration, ora related field.
- Minimum1to2years’experience in tourismorhospitalityindustry
- Familiar with social media marketing tools and analytics
- Skilled in creating phone-based photography and videography
- Basic graphic design skills or exposure to design tools (e.g.Canva, Adobe, etc.)
- Service-oriented with the ability to assess needs, provideappropriate solutionsand follow through
- Excellent people and communication skills, both oral and written
- Passion about the world of social media andnew technology
YOUR LIFE AT WORK:
- You’re happy to work in a collaborative environment, where sometimes you have to jump in, regardless of the project
- You’re good to work 40 hours per week
- You’re able to help out after hours for special meetings or events
- You’re ok with some light physical work (mostly bending, reaching, carrying light items, walking and standing)
- You like to hit the road sometimes to meet up with like-minded people
