FMX is a fast-growing SaaS company that helps schools and local governments run their operations more efficiently. FMX is seeking a Content Strategist to shape the voice, vision, and strategy behind our content program. We're not looking for someone to crank out blog posts. We are looking for someone who can blend creativity with strategy to build a content engine that informs, inspires, and drives real business results.

You will oversee our full content strategy: defining what we create, why it matters, and how we measure success. You'll use AI tools to streamline production and insights, but your real value will come from your ability to make our content authentic and worth reading.

Responsibilities:

As a Content Strategist, you will:

Build and own a content strategy that supports our key business goals: lead generation, customer education, and brand awareness
Use AI tools to improve research and production efficiency, freeing up time for creative and strategic thinking
Lead a content process where humans add the insight, nuance, and voice that make stories resonate
Collaborate with product, sales, and customer success to uncover new content opportunities and ensure alignment
Create content that stands out, whether it's a headline that stops someone mid-scroll or a story that captures a real pain point
Bring structure and systems to our content ecosystem (e.g., Wistia, YouTube, internal sharing) so every piece fits into a bigger picture
Leverage multiple forms of content (written, video, visual, and interactive) to make information easier to share, digest, and act on
Think creatively to develop new approaches for achieving goals such as testing fresh ideas, formats, and distribution tactics to move the needle
Collaborate with subject matter experts, both internally (SEs and practice leaders) and externally (FMX customer advisory group).

Requirements

Preferred Experience & Qualities:

What are we looking for in this role?:

Experience building and executing successful content strategies that connect the dots between brand and business results
Continuously seeks new ways to improve, experiment, and elevate creative work through curiosity and innovation
Comfortability using modern tools, such as AI to work efficiently without replacing human creativity
Ability to lead and inspire cross functional teams by fostering collaboration and delivering cohesive brand narratives
Prioritization of authenticity, empathy, and audience connection to strengthen brand loyalty and trust
Experience crafting multi-format content strategies with an ability to adapt storytelling across video, written, and social platforms to ensure consistent, compelling brand messaging
Experience building scalable systems and processes that streamline content creation, ensuring repeatable excellence and efficiency across teams and campaigns
A match with our core pillars: Teamwork, Excellence and Integrity

Preferred Qualifications:

7+ years of experience in content marketing or strategy, ideally in B2B SaaS
Proven success building and managing a content calendar
Strong grasp of SEO, analytics, and content performance metrics
Skilled with modern CMS and marketing tools; passionate about staying ahead of trends
Regular user of AI tools for research, ideation, and optimization

Nice to Have:

Experience understanding how content can rank and appear in LLM-driven search results
Experience with video editing

The hiring process for this role:

Apply! Submit your resume and answers to the application questions below via the Workable portal
Phone screen with PeopleOps: A 30-minute conversation to review your background and experiences, discuss the culture at FMX, and ensure that you understand the general expectations for the role. Also, a great time for you to ask questions about compensation, benefits, etc
Hiring manager conversation: A 60-minute conversation with the VP, Marketing and the Director, Digital Experience. Be prepared to discuss your background as well as what you're looking for in your next role and what direction you see your career path taking. Also, this is a great time for you to ask questions about the expectations for this role, team culture, etc
Assessment: A take home style assessment will be administered. This assessment will be completed prior to the final interview.
Final Interview: A 60-minute peer interview with key teammates that you'll be working with on a regular basis
- Questions for you from the team on your background, etc
Offer & Onboarding: Candidates who receive an offer will be required to complete a background check prior to onboarding. New hires are also expected to work onsite at our Columbus, OH office during their first week to complete onboarding and connect with the team in person

Benefits

FMX Benefits and Life at FMX:

You'll make a big impact: You'll have significant influence over the direction of our product and the future of our company
Competitive benefits: 100% company-paid health, dental, vision, long and short term disability, and life insurance
Work from home: At FMX, we are remote first, but you're welcome to use our office as you need. We have one all-company event a year to ensure that you can put a face to that name and establish high-trust relationships with your teammates and co-workers. When you're in the office, you can take advantage of our free snacks, beverages, and office kegerator
Home office stipend: We'll give you everything necessary to do your job (company-sponsored laptop, headset, etc.). We will also provide up to $500 to help with equipment, furniture, and accessories. You will also get $60/month toward your home internet connection
Generous PTO and UTO (unplanned time off) policies: If you're sick, why should that cut into your vacation time?
Flexible Schedule: We offer a flexible schedule to help you manage personal appointments, such as doctor or dentist visits, as long as you're meeting performance expectations and project timelines
You can wear jeans and tees: Feel free to keep it casual, we do.
You'll enjoy a collaborative culture and a close-knit team: We're a team of hard-working, high-fiving, friendly folks. We take collaboration, transparency, continuous improvement, and work/life balance seriously.

Compensation:

This position is eligible for a base salary as well as a company performance bonus. The On-Target Earnings for this position are $100,000-120,000
401(k) and medical / dental / vision / short and long term disability / life insurance

Other considerations: The candidate for this position can be located anywhere in the US.

Company:

FMX is founded and headquartered in Columbus, Ohio and develops a cloud-based, software-as-a-service facility maintenance and management product. FMX serves education, property management, manufacturing, and other markets and is one of the fastest-growing companies in its space. Check us out at: https://www.gofmx.com/

Note: All other company requirements are documented in the FMX Teammate Handbook. FMX is an equal opportunity employer and a drug-free workplace.

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Content Strategist