Key Responsibilities:

Content Creation & Paid Media:

Develop, design, and curate engaging content for daily posts across all of the brands social media platforms (Facebook, Instagram, Twitter, Pinterest, etc.)
Own all social media content calendar creation and execution.
Assist in planning and coordinating photoshoots.
Ideate and craft eye-catching and trendsetting reels/TikToks that showcase our products and brand essence.
Work with design team to create aesthetically pleasing visual assets that align with the brand's identity
Lead UGC / ad content acquisition strategy and work with paid media buyer to apply best practice paid media strategies, continually learning from our results

Brand Voice & Personality:

Work with our copywriter to ensure every social media post and engagement with the unique voice and personality of the brand, ensuring consistency across all platforms.
Act as the brand guardian, ensuring that all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience.

Community Sentiment:

Respond to all comments & DMs on all paid and organic channels (including whitelist and influencer content)
Work with customer care team on overall customer sentiment
Keep a pulse on industry trends and how we should position our product against competing products on social media

Analytics & Reporting:

Monitor and report on feedback and online reviews, utilizing metrics to gauge the success of our campaigns.
Continuously optimize our strategies by understanding and leveraging analytics.

Desirable Skills and Qualifications:

Proven experience in creating compelling content across social media platforms.
An innate eye for design and the ability to translate creative ideas into stunning posts.
Familiarity with graphic design tools like Photoshop, Illustrator, etc., is a plus
A keen understanding of current social media trends
Willingness to to work across teams and take on a startup mindset
Demonstrated ability to manage multiple projects, deadlines, and priorities efficiently.

Salary $70,000-$85,000

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