At GoToInsure, we’re more than a growing insurance brokerage serving the Atlantic Provinces — we’re building a workplace where people genuinely want to be. Proudly powered by Synex, our culture is deeply rooted in our values of Teamwork, Customer Service, Integrity, Respect, Above & Beyond, and Commitment.

We offer a competitive total compensation plan, which includes an employer matched retirement plan and comprehensive employee benefits. Every employee receives their birthday off, and benefit from a company-wide holiday break between Christmas and New Year’s to support work-life balance.

Growth and opportunity are part of our focus as an organization — we actively invest in training and development, empowering employees to take the next step in their careers. We actively work towards celebrating successes and showing appreciation through meaningful recognition which reflects individual contributions.

Beyond the workplace, we foster a strong sense of community and belonging. Our inclusive environment encourages employee engagement and makes space for everyone to thrive.

At GoToInsure, we’re proud of the culture we’ve built & continue to build upon — one that values people first, supports personal and professional fulfillment, and truly sets us apart.

We are seeking a results-driven and forward-thinking People & Culture Lead to manage the operational delivery of HR across our organization.

This role is a critical bridge between strategy and execution - translating the vision set by the Chief People Officer into impactful programs, practices, and day-to-day HR leadership across our Atlantic Canada operations.

The People & Culture Lead will oversee day-to-day HR operations while driving strategic initiatives that support organizational growth and employee engagement. This individual will act as a trusted advisor to leadership. We are looking for someone who is proactive, self-directed, and thrives in a fast-paced, evolving environment.

KEY RESPONSIBILITIES

1. HR Operations & Program Execution

Translate HR strategy into actionable programs, processes, and initiatives
Lead implementation of HR programs including performance management, health & safety, recognition, engagement, and talent initiatives
Ensure consistency and effectiveness of HR practices across all locations
Identify opportunities for process improvement and operational efficiency

2. Employee Relations & Advisory

Act as the primary lead on employee relations matters, managing and resolving issues proactively
Partner with leaders to address performance, conduct, and workplace concerns
Escalate complex or high-risk cases to the CPO as appropriate
Promote a positive, compliant, and high-performing work environment

3. Leadership Support & Business Partnering

Serve as a trusted advisor to managers across multiple locations
Coach leaders on performance management, employee engagement, and team effectiveness
Support workforce planning and organizational changes at the operational level
Provide direction, prioritize workload, and ensure high-quality HR service delivery

4. Employer of Choice Strategy

Support the development and execution of GTI’s Employer of Choice strategy across all locations
Monitor employee feedback, engagement data, and market trends to identify opportunities for enhancement
Collaborate with leadership to ensure programs are effectively communicated, understood, and embedded into the employee experience
Partner with the CPO to operationalize and continuously improve key components of the employee value proposition, including:
Compensation
Benefits
Retirement
Opportunity
Community
Recognition
Engagement
Flexibility
Training & development

5. Recruitment & Talent

Oversee recruitment strategy and execution for non-executive roles
Ensure effective hiring processes and strong candidate experience
Partner with leadership to meet workforce needs across regions

6. Culture, Engagement & Employer of choice strategy

Support the rollout of culture and engagement initiatives across the organization
Lead implementation of engagement action plans and local initiatives
Drive adoption of new HR programs, policies, and organizational changes

7. Regional Presence & Travel

Act as the visible HR leader across NB, NS, and Newfoundland
Travel regularly to support branch leadership and employees

QUALIFICATIONS

8–10 years of progressive experience in Human Resources
Demonstrated growth into increasingly senior HR roles
Proven ability to take initiative and operate independently
Strong leadership and people management skills
Experience working in multi-location environments is an asset
Solid understanding of employment laws across Atlantic Canada
Bilingual in English and French (required)
CPHR designation (or working toward) is considered an asset

WORK ENVIRONMENT

35 hour work week (Monday to Friday, 8:30 am to 4:30 pm)
Combination of in office, remote or hybrid options available based on location.

We welcome applications from all interested individuals; however only those candidates selected for an interview will be contacted.

Job Types: Full-time, Permanent

Benefits:

Dental care
Employee assistance program
Extended health care
Life insurance
Mileage reimbursement
Paid time off
RRSP match
Vision care

Experience:

Human Resources: 8 years (preferred)

Language:

English (required)
French (required)

Licence/Certification:

CPHR/CHRP (preferred)

Work Location: Remote

Gotoinsure.ca

Open Positions

People & Culture Lead