Description

ROLE OVERVIEW

The Community and Communications Manager will be responsible for growing Kids

Empire’s visibility and engagement across key channels (social media, influencers, PR),

building an active community of families who love our parks, and supporting the

performance of our locations nationwide.

You will have significant room to propose and test ideas while working within clear

brand guidelines and alongside experienced partners and agencies.

What You’ll Do

Communications Strategy
In partnership with the VP of Marketing and Marketing team, contribute to

the yearly marketing and communications plan, identifying key moments,

angles, and campaigns that support brand and park performance goals.

Translate high-level marketing priorities into channel-specific plans for

social, influencers, and PR.

Lead the rollout of campaign initiatives, ensuring consistent messaging and

a cohesive brand voice across all touchpoints.

Social Media
Own the content calendar for Kids Empire social channels (currently

Instagram, Facebook, and TikTok), aligning organic content and campaigns

with key business moments (openings, events, promotions, holidays).

Create and/or brief high-quality, on-brand content, working closely with

internal teams, content creators, and creative agencies.

Grow our following and engagement by testing content formats, storytelling

approaches, and community-building tactics.

Oversee community management and moderation, ensuring timely and

family-friendly responses to comments, messages, and reviews.

Influencer Marketing
Develop influencer strategies tailored to Kids Empire’s goals and campaign

calendar (e.g., new park openings, events, traffic-driving promotions,

seasonal activations).

Manage our ongoing influencer program, including identifying and vetting

creators, outreach, negotiating collaboration terms, and coordinating

deliverables.

Serve as the primary day-to-day contact for our performance marketing

agency on influencer campaigns, ensuring alignment with organic

campaigns and the brand.

Build and nurture long-term relationships with creators who authentically

connect with our brand and audience.

Public Relations & Partnerships
Help define and implement Kids Empire’s PR approach, with an initial focus

on local media relationships around park openings and events.

Develop press materials and media kits for key campaigns and milestones.
Partner with our Field Marketing Manager to identify local storytelling

opportunities and handle media outreach.

Participate in the selection, onboarding, and management of a PR agency,

acting as Kids Empire’s day-to-day contact for press outreach and

activations.

Contribute to the development of brand partnership opportunities,

collaborating with complementary family and lifestyle brands when relevant.

Analytics & Reporting
Track and report on key performance metrics across social media, influencer

collaborations, and PR (e.g., reach, engagement, traffic, sentiment,

coverage).

Use data and social listening to optimize strategies and content, informing

future campaigns and testing new ideas.

Share regular insights and recommendations with the VP of Marketing and

broader team.

Education & Experience

Bachelor’s degree in marketing, communications, or a related field
3–5 years of experience in social media and/or community management,

ideally for consumer-facing brands (family entertainment, retail, hospitality, or

similar is a plus).

Proven experience creating or leading engaging content for social platforms,

with a strong sense of what resonates with families and kids.

Demonstrated ability to interpret social and campaign metrics, turn insights

into actions, and communicate performance clearly.

Hands-on experience working with or managing influencer collaborations.
Familiarity with social media management and analytics tools (e.g., Meta

Business Suite, native TikTok/Instagram tools, or similar).

Excellent written and verbal communication skills, and the ability to adapt

tone and messaging to different audiences.

Strong interpersonal skills and comfort working cross-functionally and with

external partners/agencies.

Experience with PR or media relations, especially at the local or regional level

appreciated.

Additional Requirements

Location: Hybrid or remote. Open to in-office work with our VP of Marketing in

New York, or remote work within the U.S.

Park Access: Candidates should be located within a reasonable distance to one

or more Kids Empire parks to support on-site content creation and occasional

events.

Travel: Occasional travel to our parks and/or company ev

Kids Empire

Open Positions

Community & Communications Manage