City Fish Sales Representative – Edmonton

City Fish | A Pratts Group Company

Territory: Edmonton and Surrounding Area

About City Fish

City Fish is a trusted Western Canadian seafood specialist with deep roots in the foodservice industry. Known for premium seafood, proteins, and fresh market expertise, City Fish has built long-standing relationships with chefs, independent operators, and culturally diverse restaurants by delivering quality, consistency, and service that operators rely on every day. As part of the Pratts Group of Companies, City Fish combines category leadership in seafood and fresh proteins with the scale, infrastructure, and operational strength of one of Canada’s most established family-owned foodservice distributors. This partnership allows City Fish to stay nimble and market-driven while offering customers dependable supply, logistics, andsupport.

Position Summary

We are seeking an experienced City Fish Sales Representative to grow and manage the Edmonton territory. This role is ideal for a relationship-driven sales professional with a strong background in Asian cuisine-focused restaurants, foodservice distribution, and hands-on knowledge of seafood, proteins, and produce. The successful candidate will be a visible City Fish ambassador in the market, comfortable

working in a fast-paced, fresh-food environment, and focused on building long-term customer partnerships through expertise, trust, and service.

Key Responsibilities

Develop and grow sales within the Edmonton territory, with a strong emphasis on Asian cuisine-focused restaurants, independent operators, and multi-unit accounts
Build and maintain long-term customer relationships through regular in-person visits, enu support, and consultative selling
Promote and sell a broad range of seafood, proteins, and produce, including fresh, frozen, and value-added items
Work closely with City Fish and Pratts procurement, operations, and customer service teams to ensure accurate ordering, timely delivery, and high customer satisfaction
Identify new business opportunities and convert prospects into long-term customers
Provide market insights, pricing feedback, and competitive intelligence to leadership
Support menu development, product launches, and seasonal promotions
Manage pricing, margin expectations, and promotional programs in line with company objectives
Resolve customer issues proactively and professionally

Qualifications and Experience

3+ years of foodservice sales experience, preferably in seafood, proteins, or produce
Proven experience working with Asian cuisine-focused operators (Chinese, Japanese, Korean, Vietnamese, Thai, etc.)
Strong product knowledge of seafood species, protein cuts, and produce varieties
Existing relationships within the Edmonton foodservice market considered a strong asset
Excellent communication, negotiation, and relationship-building skills
Self-motivated with strong time management and territory planning abilities
Comfortable working with fresh products, fluctuating markets, and daily pricing
Proficiency with CRM systems, mobile ordering tools, and Microsoft Office
Valid driver’s licence and ability to travel within the territory

What We Offer

Competitive base salary plus commission and incentive plan
Car allowance
Comprehensive benefits package
Preferred employee pricing on Pratts / City Fish products
Strong operational, procurement, and leadership support through the Pratts Group
Opportunity to grow within a family-owned Canadian organization
A collaborative culture focused on long-term customer partnerships

Why Join City Fish

Represent a respected seafood specialist with a strong reputation in fresh and premium categories
Work directly with chefs and operators who value product knowledge and market insight
Leverage the strength and stability of the Pratts Group while operating in an entrepreneurial, market-driven environment
Build a long-term career with a company that values relationships, expertise, and service

Pratts Wholesale Food Service

Open Positions

City Fish Territory Manager - Edmonton