City Fish Sales Representative – Edmonton
City Fish | A Pratts Group Company
Territory: Edmonton and Surrounding Area
About City Fish
City Fish is a trusted Western Canadian seafood specialist with deep roots in the foodservice industry. Known for premium seafood, proteins, and fresh market expertise, City Fish has built long-standing relationships with chefs, independent operators, and culturally diverse restaurants by delivering quality, consistency, and service that operators rely on every day. As part of the Pratts Group of Companies, City Fish combines category leadership in seafood and fresh proteins with the scale, infrastructure, and operational strength of one of Canada’s most established family-owned foodservice distributors. This partnership allows City Fish to stay nimble and market-driven while offering customers dependable supply, logistics, andsupport.
Position Summary
We are seeking an experienced City Fish Sales Representative to grow and manage the Edmonton territory. This role is ideal for a relationship-driven sales professional with a strong background in Asian cuisine-focused restaurants, foodservice distribution, and hands-on knowledge of seafood, proteins, and produce. The successful candidate will be a visible City Fish ambassador in the market, comfortable
working in a fast-paced, fresh-food environment, and focused on building long-term customer partnerships through expertise, trust, and service.
Key Responsibilities
- Develop and grow sales within the Edmonton territory, with a strong emphasis on Asian cuisine-focused restaurants, independent operators, and multi-unit accounts
- Build and maintain long-term customer relationships through regular in-person visits, enu support, and consultative selling
- Promote and sell a broad range of seafood, proteins, and produce, including fresh, frozen, and value-added items
- Work closely with City Fish and Pratts procurement, operations, and customer service teams to ensure accurate ordering, timely delivery, and high customer satisfaction
- Identify new business opportunities and convert prospects into long-term customers
- Provide market insights, pricing feedback, and competitive intelligence to leadership
- Support menu development, product launches, and seasonal promotions
- Manage pricing, margin expectations, and promotional programs in line with company objectives
- Resolve customer issues proactively and professionally
Qualifications and Experience
- 3+ years of foodservice sales experience, preferably in seafood, proteins, or produce
- Proven experience working with Asian cuisine-focused operators (Chinese, Japanese, Korean, Vietnamese, Thai, etc.)
- Strong product knowledge of seafood species, protein cuts, and produce varieties
- Existing relationships within the Edmonton foodservice market considered a strong asset
- Excellent communication, negotiation, and relationship-building skills
- Self-motivated with strong time management and territory planning abilities
- Comfortable working with fresh products, fluctuating markets, and daily pricing
- Proficiency with CRM systems, mobile ordering tools, and Microsoft Office
- Valid driver’s licence and ability to travel within the territory
What We Offer
- Competitive base salary plus commission and incentive plan
- Car allowance
- Comprehensive benefits package
- Preferred employee pricing on Pratts / City Fish products
- Strong operational, procurement, and leadership support through the Pratts Group
- Opportunity to grow within a family-owned Canadian organization
- A collaborative culture focused on long-term customer partnerships
Why Join City Fish
- Represent a respected seafood specialist with a strong reputation in fresh and premium categories
- Work directly with chefs and operators who value product knowledge and market insight
- Leverage the strength and stability of the Pratts Group while operating in an entrepreneurial, market-driven environment
- Build a long-term career with a company that values relationships, expertise, and service
