Job Description

The Hare Wine Co., located in Niagara-on-the-Lake, is seeking a passionate, energetic, and guest-focused individual to join our team as a Wine Associate. This role is centered on delivering exceptional, memorable experiences through genuine hospitality and a love of wine. We strive to be Niagara’s leading winery, recognized for outstanding quality and unforgettable guest experiences, creating meaningful connections in a warm, welcoming environment where every guest feels like family. We are committed to fostering an inclusive, equitable workplace where everyone is welcomed, respected, and empowered to thrive, with accommodations available throughout the recruitment process upon request. Visit us www.theharewineco.com (http://www.theharewineco.com/) . Role Overview Reporting to the Assistant General Manager, the Wine Associate represents The Hare brand while creating exceptional guest experiences. Key Responsibilities * Deliver exceptional guest service * Lead wine tastings and food pairings * Recommend and sell wines and promote winery offerings * Maintain cleanliness and organization * Assist with events and reservations (Commerce7) * Handle guest feedback professionally * Follow Smart Serve guidelines * Create a safe, inclusive environment Qualifications * 2+ years in retail, hospitality, or customer service * Passion for wine (Ontario wine knowledge an asset) * Smart Serve certification required * Ability to lift up to 50 lbs and stand for extended periods * Flexible availability (weekends & some evenings) * Reliable transportation * Strong multitasking and problem-solving skills What We’re Looking For A team-oriented, detail-driven individual who is: * Guest-focused and service-driven * Sales-minded and confident * Proactive and collaborative Assets: Second language, wine/hospitality experience Compensation & Perks * Hourly rate of $17.60 plus tips * Incentives (wine club & guest reviews) and wine & merchandise discounts * Training and development for selling wine. * Flexible scheduling * The opportunity to join an amazing and growing team in wine country. What Success Looks Like You create meaningful guest connections, deliver memorable experiences, and consistently embody The Hare’s values, turning visits into lasting stories.

The Hare Wine Company

Open Positions

Wine Sales Associate