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CRO & A/B Testing Program Manager

Convert Like Crazy • Canada, Canada, CA • 1d ago

We’re looking for a CRO & A/B Testing Program Manager to run, coordinate, and oversee the full experimentation program across multiple 6–9 figure DTC brands.

You don’t need to write copy.

You don’t need to design or develop.

You don’t need to be the strategist.

But you must understand CRO workflows, experimentation cycles, prioritization, bottlenecks, and the internal machinery required to run multiple tests across multiple brands, without chaos, delays, or things slipping through the cracks.

You’ll work closely with the Senior CRO Strategist, project manager, designers, developers, Replo builders, data analyst, QA, and content teams to ensure every experiment moves from idea → setup → launch → analysis → rollout smoothly and on schedule.

This is the person who keeps the CRO engine running clean, fast, and consistently.

As the CRO & A/B Testing Program Manager , you will manage the entire testing pipeline:

experiment organization
prioritization alignment
test documentation
workflow coordination
setup oversight
QA collaboration
launch scheduling
post-test follow-through
communication between all teams

You are the operational driver of our experimentation program.

Your job is simple:

👉 Ensure every test gets planned, built, launched, tracked, analyzed, and implemented, correctly and on time.

What You Will Do:

Own the Entire Experimentation Pipeline

Maintain the master testing roadmap for each brand
Track test status from idea → dev → QA → launch → analysis
Ensure all tests have proper documentation, assets, specs, and instructions
Align with the Senior CRO Strategist on priorities and timelines

Cross-Department Coordination

Work closely with:

Strategists (hypotheses, priorities, logic)
Designers (variants, assets, UX changes)
Copywriters (messaging updates)
Replo builders (variant builds)
Developers (logic changes, themes, custom code)
QA (variant checks, flows, performance)
Data Analyst (tracking, reporting, insights)
PM (overall client coordination)

You ensure everyone knows what’s needed, when, and from whom .

Project Management for A/B Tests

Track deadlines and deliverables
Follow up proactively with each team
Prevent delays, confusion, or misalignment
Ensure assets are uploaded, logic is correct, and flows make sense
Keep everything moving, no stuck tests, no silent blockers

You are the glue that makes experimentation scalable

4. Pre-Launch QA Oversight

You won’t do technical QA yourself, but you will ensure:

the QA team knows what to check
the Replo/Shopify specialist finalizes variant setups
tracking and logic are ready
final assets and copy are correct
everyone signs off before launch

You facilitate clean launches every time.

5. Post-Test Cycle Management

Ensure data analyst delivers analysis on time
Document wins, losses, and insights
Update testing archives
Coordinate implementation of winning variants
Prepare next-test recommendations with strategist

You close the loop nothing dies in “pending.”

6. Maintain CRO Documentation & Testing Systems

Keep Notion dashboards organized
Update experiment documentation templates
Maintain testing SOPs & workflows
Ensure every brand has clear visibility and clean structure
Make the entire process repeatable and scalable

Requirements

Experience & Skills

Strong background in project management, operations, or experimentation workflows
Experience in DTC, CRO, A/B testing, or conversion-driven environments
Deep understanding of how CRO teams function (even if not a strategist)
Familiar with Shopify, landing pages, design/dev workflows
Comfortable with analytics terminology (CVR, AOV, RPV, etc.)
Strong organizational and coordination abilities

Soft Skills