Web Analytics/Digital Tagging Analyst:
On behalf of our Banking client, Procom is searching for a Web Analytics/Digital Tagging Analyst for a 12 month contract role. This position is a hybrid position with 2 days onsite at our client’s Toronto office.
Web Analytics/Digital Tagging Analyst - Job Description:
The project involves supporting the Wealth web and mobile application through analytics implementation in a fast-paced environment. The role includes the integration and management of Bank's digital analytics stack to enhance digital and mobile customer experiences.
Web Analytics/Digital Tagging Analyst - Responsibilities:
• Collaborate with digital stakeholders to define KPIs and reporting requirements
• Translate business requirements into technical specifications for digital analytics
• Manage daily operations of bank's analytics stack and third-party marketing tags
• Develop and own implementation documents such as SDR and Data Layer specifications
• Ensure timely delivery and accuracy of documentation and technical coding
• Collaborate with technology teams on analytics solutions and data integrations
• Keep abreast of product updates and best practices for implementation changes
• Provide consultative services and training support to quality assurance/testing teams
Web Analytics/Digital Tagging Analyst - Mandatory Skills:
• 2+ years' experience of web development including JavaScript, jQuery, and Angular
• 1+ years' experience in analytics, with digital experience preferred
• Strong understanding of JSON structures and best practices
• Excellent communication skills (written and verbal)
• Strong time-management skills and ability to work on multiple projects
• Ability to work independently and collaborate with team members and stakeholders
Web Analytics/Digital Tagging Analyst – Nice-to-Have Skills:
• Expertise with tag management tools (DTM, Adobe Launch, Tealium, Ensighten)
• Understanding of Adobe Analytics processing rules and data feeds
• Banking industry experience
• Google Analytics or Adobe Analytics certifications
• Computer Science degree
Web Analytics/Digital Tagging Analyst – Assignment Length:
This is a 12 month contract position with the possibility of extension based on business needs and performance.
Web Analytics/Digital Tagging Analyst - Start Date:
ASAP.
Web Analytics/Digital Tagging Analyst - Assignment Location:
Toronto, Ontario, Canada. This is a hybrid role requiring 2 days in the office per week, with the possibility of increasing to 4 days.
