Graphic Design Specialist (Brand & Paid Ads)
Location: Niagara Falls, Ontario
Department: Growth / Marketing
Reports to: Chief Marketing Officer
Employment Type: Full-Time
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About the Role
Tripshepherd and See Sight Tours are looking for a Graphic Design Specialist (Brand & Paid Ads) to own the visual execution of our brand across paid advertising, digital touchpoints, and real-world experiences.
This is a hands-on, execution-focused role for a designer who understands how creative impacts performance. You’ll play a critical role in shaping how our brand looks and feels — from high-performing paid ads to tour guide uniforms, merchandise, signage, and family-friendly brand assets.
You’ll work closely with the Growth team to ensure our visuals not only look great but also drive bookings, build trust, and create memorable experiences.
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What You’ll Be Responsible For
Paid Ads & Performance Creative
• Design static and light-motion creative for paid ads across Meta, Google, and other platforms
• Create and iterate ad creative based on performance data and testing results
• Collaborate with the Performance Marketing Specialist to test hooks, formats, and visuals
• Design thumbnails, overlays, and supporting creative for video ads
Digital Brand & Website Assets
• Design visual assets for landing pages, funnels, and promotions
• Support conversion-focused design initiatives in collaboration with the CRO Specialist
• Ensure brand consistency across all digital customer touchpoints
Brand & Physical Experience
• Design and maintain visual assets for tour guide uniforms (polos, jackets, hats)
• Create merchandise, signage, and print materials used across tours and locations
• Ensure consistent application of brand colours, typography, and visual standards
Brand World-Building & Family Experience
• Support the design and evolution of brand mascots
• Create kid-friendly brand materials such as colouring books, activity sheets, and fun tour assets
• Contribute to visual storytelling that enhances the overall customer experience
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What We’re Looking For
• 3+ years of experience in graphic design, preferably in a brand, ecommerce, or performance-driven environment
• A strong portfolio showcasing paid ad creative, brand systems, and real-world applications
• Proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or similar tools
• Strong understanding of visual hierarchy, layout, and conversion-focused design
• Ability to move quickly, take feedback, and iterate in a fast-paced environment
• Experience designing for both digital and print/physical assets is a strong asset
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Nice to Have
• Experience designing creative for paid social or performance marketing campaigns
• Basic motion or animation experience (After Effects, Canva animations, etc.)
• Experience working with travel, lifestyle, or consumer brands
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What Success Looks Like in This Role
• Paid ad creative that improves engagement, CTR, and conversion rates
• A consistent, recognizable brand across digital and in-market experiences
• Fast, reliable creative execution that supports growth initiatives
• Visual assets that enhance customer trust and brand perception
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Why Join Tripshepherd & See Sight Tours
• Be part of a fast-growing travel company with global reach
• See your work come to life both online and in real-world tour experiences
• Work directly with leadership and have real ownership over your output
• Join a lean, performance-driven Growth team focused on results
