Sales Manager - CPG Food Service
Victoria, BC
Our client, a rapidly growing global CPG organization, is currently partnering with Nick Kanaan of Lock Search Group to find their next Sales Manager . They’re seeking a highly driven and hands-on sales professional to lead their Victoria based sales team. This role is ideal for a proven sales leader with deep food service knowledge, strong procurement understanding, and a passion for building high-performing teams.
In this role you will oversee a team of up to 15 employees, including division leads and sales representatives. A key mandate for this role is to accelerate revenue growth in the Value-Added division, while maintaining and developing major customer relationships including active partnerships with major food service distributors in Canada, the U.S. and across Europe and Asia. This is not a behind-the-desk leadership job: we are looking for a hands-on closer who thrives in a dynamic environment, supports their team in day-to-day sales activity, and is willing to step in wherever needed.
Key Responsibilities:
- Provide strategic leadership to teams within the global Commodity and Value-Added divisions across North America, Europe, and Asia.
- Drive sustainable revenue growth with a primary focus on expanding the Value-Added division’s market performance.
- Support sales teams in prospecting, closing opportunities, and managing key customer accounts.
- Oversee recruitment, coaching, and performance management activities, including conducting quarterly reviews.
- Lead sales budgeting, forecasting, and target-setting initiatives to ensure alignment with organizational goals.
- Partner closely with procurement (shipping and purchasing) and accounting teams to support operational efficiency.
- Cultivate and maintain strong relationships with major food service partners.
- Provide hands-on operational support during staffing shortages and remain actively involved in daily sales activities.
- Represent the organization at international food shows and conferences (2–3 annually).
Qualifications:
- 5+ years of sales leadership experience, ideally within the food service industry.
- Strong knowledge of food service operations, inventory management, and procurement.
- A proven sales driver with a track record of closing deals and expanding markets.
- A leadership style that is hands-on, team-oriented, and performance-driven.
- Comfort of reporting to an in-office role 5 days per week in Victoria, BC.
- Experience managing multi-regional or global teams is an asset.
- Excellent communication, forecasting, and organizational skills.
- Proficiency in CRM systems and Microsoft Office Suite.
- Valid driver’s license and passport.
Our client is experiencing significant expansion in the coming years. This is an opportunity to join a high-momentum organization, influence global strategy, and make a substantial impact during an exciting growth phase. If you live in the Greater Victoria area and have a track record that lines up with this role, please feel free to apply.
Please send your resume to Nick Kanaan using the “Apply” button.
Thank you in advance for your interest, only individuals deemed to have the skill set and experience to fit the role will be contacted. Applicants must be legally entitled to work in Canada without sponsorship.
Lock Search Group is a National Executive Recruitment firm with 11 offices in Canada and one in the United States, a staff of more than 30 Consultants and Associates, and expertise in 11 major disciplines. Our mission is to provide exceptional Recruitment and Consulting Services to clients and candidates. We apply our experience and expertise to deliver solutions with a personalized approach that focuses on clients’ needs and candidates’ goals.
