Field Sales Representative – Natural Products (GTA-Based)
Location: Greater Toronto Area (GTA), ON
Coverage Area: GTA with quarterly travel to Central, Eastern, and Southwestern Ontario
Reports To: National Sales Director
About the Role
We’re looking for an experienced Field Sales Representative to drive growth for our portfolio of natural CPG brands across key retail partners in the natural and independent channel. Based in the GTA, this role follows a 12-week call cycle and focuses on strengthening account relationships, executing best-in-class retail programs, and delivering results across multiple regions of Ontario.
You’ll have the opportunity to help build our Ontario business alongside a small-but-mighty team, making a meaningful impact on both our company and the natural products industry. This is a rare chance to join a fun, passionate, and close-knit sales team with exceptional stability and very low turnover.
Key Responsibilities
- Account Management: Develop and maintain strong relationships with key natural and independent retailers within the GTA and broader territory.
- Sales Execution: Achieve distribution, display, and sales targets across all assigned accounts through regular in-person store visits.
- Territory Coverage: Manage a structured 4-week call cycle within the GTA, with quarterly trips to Central, Eastern, and Southwestern Ontario.
- Merchandising & Retail Excellence: Ensure product placement, pricing, POS materials, and planograms are accurately executed.
- Business Development: Identify new business opportunities and bring strategic recommendations to grow brand presence.
- Reporting & Insights: Track sales performance, report market insights, and provide feedback on category trends and competitor activity.
- Collaboration: Work cross-functionally with marketing, distributor, and broker partners to ensure alignment on retail initiatives.
Qualifications & Experience
- 3–5 years of experience in Consumer Packaged Goods (CPG) sales , preferably within the natural/organic sector .
- Post secondary education preferred, or relevant industry experience.
- Demonstrated success managing independent and natural retail accounts.
- Strong understanding of the Ontario retail landscape, especially within the GTA.
- Excellent communication, relationship-building, and organizational skills.
- Proven ability to work independently, manage time effectively, and deliver on commitments.
- Valid driver’s license and reliable vehicle (required for field coverage).
Why Work with Left Coast Naturals? Our values are exemplified by the range of employee benefits we offer which include:
· Have the opportunity to build Ontario business with a small-but-mighty team, and make a real impact on our company and the natural industry
· Life Balance and Vacation Benefits including flexible works schedules, retirement transition program, flex days for personal use and paid time off between Christmas and New Year’s.
· Extended Health Benefits
· RRSP Matching Program
· Performance Bonuses
· Paid Community Service Days
· Environmental Cash Incentives for cycling or walking to work, taking public transportation, carpooling, buying organic groceries, making environmental improvements to households, buying a bicycle and car co-op membership, etc.
· Training and Professional Development
· Purchase Discounts and Samples
· Massage - complimentary on-site monthly massage
· Daily access to our on-site gym
· Healthy organic breakfast program
· Company Sponsored Social Activities
· See the full list here
