Contribute to the City of Hamilton, one of Canada’s largest cities - home to a diverse and strong economy, an active and inclusive community, a robust cultural and dining scene, hundreds of kilometers of hiking trails and natural beauty just minutes from the downtown core, and so much more. Join our diverse team of talented and ambitious staff who embody our values of sensational service, courageous change, steadfast integrity, collective ownership and being engaged empowered employees. Help us achieve our vision of being the best place to raise a child and age successfully. #BeTheReason
- Job ID #31685: Integrated Digital Marketing Officer - Heritage
- Union: Non-Union
- Job Description ID #: 7699
- Close date: Interested applicants please submit your application online at www.hamilton.ca/city-council/jobs-city by 4:00 p.m. on February 4, 2026
- Duration: Up to 18 months
- Vacancy type: This posting is for an existing vacancy
- Internal applicants should apply with your work e-mail address. External applicants are considered only after the internal posting process has been completed. Only applicants chosen for an interview will be contacted.
SUMMARY OF DUTIES
Reporting to the Manager, Tourism and Culture Marketing, the Integrated Digital Marketing Officer contributes to the development of strategic marketing priorities for the Tourism and Culture Division with a specific focus on Museums and Heritage. The marketing team supports tourism industry partners and the Tourism Hamilton brand; events, public art, and placemaking initiatives; and Hamilton Civic Museums, with the goal of attracting visitors and inspiring pride in place among residents.
This position is responsible for developing and implementing a strategic, integrated online presence for the Division’s priorities through social media, web content, as well as maintaining the digital asset library.
GENERAL DUTIES
Leads the development, implementation and evaluation of integrated digital marketing activities and tactics to support the work of the Tourism and Culture Division.
Develops, coordinates, and evaluates a strategic digital marketing presence including content calendar for Hamilton Civic Museums through websites, social media and other digital mediums.
Coordinates and implements integrated digital marketing programs and campaigns to support directives of strategic plans (e.g., Hamilton Civic Museum Strategy). Encourages local and visitor attendance and participation in heritage and culture-based programming, attractions and events.
Conducts research initiatives including digital trends, digital optimization, blog programs and disseminates research findings providing recommendations to management to inform HRM’s product development, digital strategies and tactics
Collaborates in the development of promotional videos and photography to support the operations of Hamilton Civic Museums.
Develops content for, designs, manages and monitors social media tools and campaigns (i.e., X Instagram, Facebook, LinkedIn, YouTube, etc).
Responsible for the coordination, curation, collection, evaluation, and maintenance of Hamilton Civic Museum’s inventory of digital assets. Manages the display of content through all marketing digital channels.
Engages social media followers in real time as required at designated events and forums (i.e., live tweeting, photography, videography).
Ensures coordination with other key City of Hamilton social media accounts as appropriate.
Ensures adherence to all relevant City of Hamilton Corporate policies and procedures
Tracks social media engagement using software tools and report analytics. Tracks and reports search engine marketing (SEM) including targeted advertising on select websites and channels.
Ensures creative standards provide a consistent look and feel through formatting, icons, images and layout. Meet quality graphic and design standards including an annual review of guidelines.
Supports integrated Divisional collaboration and industry engagement.
Participates in the development of key digital publications and collateral such as eBrochures to support the work of the Hamilton Civic Museums.
Supports the necessary preparations for reports, communications and presentations. Identifies key Hamilton stories and experiences for promotion to local and national social media influencers as well as the public through various digital and social media channels (i.e., Google stories, IG reels).
Curates, edits and promotes compelling Hamilton history and culture stories for visitors.
Responsible for monitoring and measuring promotional initiatives related to social media.
Develops project work plans and all necessary documentation.
Works with staff and volunteers of the Tourism and Culture Division as appropriate.
Researches, analyzes and reports to senior staff on trends in media relations, social media and digital marketing related to culture and heritage.
Performs other duties as assigned which are directly related to the normal functions of this position.
Works in accordance with the provisions of applicable Health and Safety legislation and all City of Hamilton corporate and departmental policies and procedures related to Occupational Health and Safety.
QUALIFICATIONS
- Demonstrated experience in digital marketing, normally acquired through the completion of a Degree, Diploma or Certificate in Communications, Marketing, Advertising, Public Relations or a related discipline and/or a combination of education and related work experience.
- Demonstrated experience in writing skills and in the development of content appropriate for various marketing channels including digital and web-based applications to support strategic objectives and initiatives.
- Demonstrated, high degree of proficiency and experience with current social media tools and best practices including the management and execution of X, Facebook, Instagram, LinkedIn, YouTube, etc.
- Awareness of the museum industry, Hamilton Civic Museums and the local heritage network, along with marketing principles, theory, strategies, techniques and best practices.
- Previous experience working for a museum or cultural sector related organization, agency or group preferred.
- Proficiency required across a broad range of marketing, communications and public relations disciplines including planning, coordinating, implementing, and evaluating marketing plans and strategies.
- Must have superior written, oral and visual communication skills, including experience in creating and editing with a high standard of accuracy. Experience in writing for diverse audiences using multiple formats.
- Capable of working independently as well as part of an interdisciplinary team and of building strategic relationships both within and outside the organization.
- Excellent computer skills and knowledge of web-based applications. Working knowledge in Microsoft Word, Excel, Outlook and SharePoint and web page applications (e.g., WordPress). Working knowledge of Canva and similar tools is an asset, as is knowledge of Adobe Creative Suite (e.g., Photoshop, Illustrator, Design, Premier Pro), and project management tool Asana.
- Demonstrated time management and project management skills. Ability to balance a number of projects simultaneously and to meet deadlines is essential.
NOTE: Must be available to work evenings and weekends as required.
Disclaimer:
Be advised that Human Resources frequently audits resumes of internal/external applicants to ensure/validate information provided is consistent and trustworthy. Falsification of information provided at any time throughout the recruitment process may be grounds for disqualification, and for internal applicants, subject to discipline up to and including termination.
Terms:
The City is an equal opportunity employer that is committed to inclusive, barrier-free recruitment and selection processes. Consistent with our Values and Corporate Culture Pillars, the City of Hamilton is committed to providing equitable treatment to all with respect to barrier-free employment and accommodation without discrimination. The City will provide accommodation for applicants in all aspects of the hiring process, up to the point of undue hardship. If you have an accommodation need, please contact Human Resources as soon as possible to make appropriate arrangements.
