Title: Digital Experience Manager
Location: Remote
Duration: Long term, extending contract
Compensation: $45-55/hr
Exact compensation may vary based on several factors, including skills, experience, and education.
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.
Must haves/Job Description:
Insight Global is looking for a committed Digital Experience Manager to join one of our premium clients in the pharmaceutical space. This person will sit within the activation team and help execute, document, and oversee a brand's omnichannel campaign. You will be facilitating he communication between brand teams, technical/content delivery teams and agency teams. The role and daily responsibilities breaks into some core competencies. Firstly, project management work where you are typically managing 10-30 initiatives which need to be delivered and handled with quality. You will be receiving these strategies and initiatives from the brand marketing team, so you do not own the strategy but are responsible for the execution. Secondly, communications and relationship building - your partnerships with the marketers and activation team needs to be strong. This is vital to earn and build trust, as there is ampul opportunity for feedback to create efficiencies of processes but there needs to be a strong partnership there. Also, translating verbiage from speaking to marketers to developers on the tech team to insight and analytics teams and senior stakeholders. Finally, this role is a heavy hands on work such as creating documentation for playbooks for third and first party vendors and making Business Review Document. The ideal candidate will be experienced in channel marketing, technical marketing operations and/or campaign operations, with a proven track record of driving successful omnichannel marketing campaigns within the pharmaceutical industry.
Must Haves:
- 5-8 years' experience within Digital Marketing or Campaign Operations
○ With 3+ years of that experience working in the Pharmaceutical industry
- Proven experience documenting business and technical requirements, making Business Review Documents and creating playbooks for third party vendors
- Strong experience managing and executing omnichannel marketing campaigns partnering with marketing teams, development/tech teams and analytics teams
- Majority of experience focused on email omnichannel plans rather than SMS or websites
- Experience translating brand marketing strategies into functional omnichannel plans
- Strong project management skills with the ability to manage multiple projects simultaneously and marketing automation tools including Salesforce Marketing Cloud, Salesforce Data Cloud, Adobe Analytics, Tealium, and JIRA
- Strong stakeholder management skills, working with Third Parties and agencies
- Bachelor's degree in Marketing, Business, or related field.
- Strong written and verbal communication is essential
