Our Story & Purpose:
We’re Vancity, a member-owned credit union built on the principles of inclusion and social justice. Since 1946, our relentless commitment to these values has helped us challenge the status quo and break down barriers. We’ve made bold commitments to become net-zero by 2040 across all mortgages and loans, and we’re actively pursuing strategies in Indigenous banking and financial resilience for our members.
As the largest private sector Living Wage Employer in Canada, we’re proud to be consistently recognized as one of the country’s Top Employers. If you’re ready to join our team of 2,300 diverse individuals, access competitive rewards and benefits, and be part of a greater movement - apply today!
Your Role in Supporting Our Members:
As Senior Manager, Product – Digital Acquisition, you will lead the digital capabilities that drive new member growth for Vancity. You will build and scale the foundational acquisition capabilities that power this growth, owning the strategy, roadmap, and delivery of digital onboarding and acquisition journeys. You will partner closely with marketing, technology, risk, and operations to deliver compliant, high-conversion digital experiences.
This is a permanent, full-time remote role with occasional visits to our Vancouver and/or Toronto offices. While the role is ideally based out of the Vancity head office in BC, we are also considering Ontario-based candidates with the right skills and experience.
How You'll Make an Impact:
- Leading, coaching, and developing a small team of product managers by modelling a growth mindset and supporting ongoing professional development
- Product lead of a cross-functional agile pod including product owner, BSA, engineers, architects, QA, risk management and member experience professionals
- Defining and owning the digital acquisition product strategy and roadmap, aligned to member growth, revenue, and
- Driving new member acquisition through digital channels by optimizing onboarding funnels, conversion, and time-to-value
- Building scalable, compliant digital onboarding and account-opening capabilities that support deposit and lending growth as well as future cross-sell opportunities
- Partnering with marketing, analytics, and technology teams to test, learn, and iterate on acquisition experiences using data-driven insights
- Balancing growth, member experience, and risk by working closely with compliance, legal, and risk partners
- Establishing and evolving strong product management and growth experimentation practices across the digital acquisition portfolio
- Hand’s on, diving into execution details and removing blockers to ensure high-quality delivery
You have:
- 6+ years of relevant experience in digital product management, growth, within financial services, with experience driving customer or member acquisition
- Post-secondary degree in Business or a related field (or an equivalent combination of education and experience)
- Strong understanding of digital acquisition funnels, onboarding journeys, and conversion optimization
- Experience using data, experimentation, and insights to inform product decisions and drive growth outcomes
- Familiarity with marketing technology, analytics platforms, and digital acquisition tooling
- Proven experience leading product teams and managing complex product portfolios in enterprise environments
- Strong understanding of agile product management principles and practices
- Experience delivering digital products within complex, multi-vendor and regulated technology environments
- Ability to translate ambiguity into clear strategy, priorities, and execution plans
- Strong understanding of risk management and regulatory requirements related to digital onboarding and account opening
- Excellent communication and collaboration skills, with the ability to influence across diverse stakeholder groups
- Strong problem-solving and critical thinking skills, with comfort operating in fast-moving, evolving environments
- Experience incorporating user experience and journey design best practices into digital products
Bonus points, if you have:
- Certification in Product Management or Business Analysis
- Added bonus if you have a Masters’ Degree in any of the above disciplines
You are:
- You are a scrappy, hands-on expert with a “whatever it takes” attitude to ensure continued growth
- You are a strong problem solver who’s always curious to explore and analyze feedback, data, and insights, to uncover problems and identify opportunities to act on.
- You build strong relationships with stakeholders. Influence, collaboration and communication are at the core of how you operate.
- You have the ability to work closely with technical internal teams, including enterprise architects and systems analysts to create robust requirements for development.
- You have the planning, project management, and decision-making skills needed to manage a complex portfolio with a broad stakeholder group.
- You are a critical thinker and can lead through influence to build strong teams, drive successful product development, and deliver value to our members.
We value lived experience, so if you are interested in this role, we encourage you to apply even if you feel your skills don't perfectly align with those listed.
What You’ll Earn:
This role offers a salary range of $116,500 - $150,000. The base pay offered may vary depending on factors such as relevant qualifications, skills, previous experience, and internal equity. As part of our total rewards package, employees may also be eligible for our annual incentive program, subject to program eligibility requirements.
Why You’ll Love Working Here:
A career at Vancity is more than just a job, you’re joining a tradition of change-makers who are creating lasting change for our communities. Beyond base pay, we offer a comprehensive total rewards package to ensure our employees are empowered to thrive:
- Living Wage Employer: We’re the largest private-sector Living Wage Employer in Canada and consistently ranked among Canada’s Top Employers.
- Customizable Benefits: Permanent employees receive flexible benefit packages that can be tailored annually to meet evolving needs.
- Generous Vacation: New employees start with 3-4 weeks of vacation per year, with additional days earned over time.
- Extra Stat Holidays: In addition to BC’s 11 statutory holidays, we offer 2 extra days, plus care days for personal or family illness.
- Immediate Health Coverage: Health and dental benefits begin on your hire date, with three levels of coverage to choose from.
- Defined Benefit Pension: Our retirement plan provides a guaranteed income for life, recognizing that retirement looks different for everyone.
Vancity Talent Programs:
Vancity supports an inclusive hiring process for candidates who self-identify as Indigenous, Black, or Trans. With special permission from the BC Human Rights Commissioner, this initiative provides access to career development opportunities, prioritized job screening, and feedback. Any information you choose to share will be stored securely and used only for recruitment and career development connected to this initiative, in line with the BC Personal Information Protection Act (PIPA). For details, please see our dedicated Talent Programs job posting.
This role is an open vacancy, and our hiring process is grounded in fairness, transparency, and inclusion. We are committed to an inclusive, barrier-free and accessible recruitment experience for all candidates. If you require any accommodations or support at any stage of the recruitment process (including the application stage), we encourage you to let us know by contacting our Talent Acquisition team at recruitment@vancity.com. We’re here to work with you to ensure your needs are met promptly and effectively. All requests will be handled with the utmost respect and confidentiality, so you can participate fully in the process.
