About Unicorn Labs:
Unicorn Labs transforms managers into leaders who build high-performing teams that scale. We help growth-stage companies strengthen culture, increase engagement, and unlock performance through leadership development, offsites, and strategic workshops.
Our programs have impacted over 100,000 leaders across 100+ organizations — from startups to enterprise teams — and we’re scaling toward a 2030 vision.
We believe that by improving leadership, we improve how we organize civilizations. Through better teams, we create abundance — unlocking human potential.
Mission, Vision and Purpose:
- Mission: To transform managers into leaders who build high-performing teams that scale. Build high-performing teams (Teamwork, Leadership, Strategy).
- Vision: Build a leadership development agency working with 100 tech companies solving the world’s biggest problems.
- Purpose: By improving leadership, we improve how we organize civilizations. Through team performance, we create abundance and unlock human potential.
Values:
- Begin with relentlessly high standards, but ship before perfection.
- When curiosity strikes, feed it relentlessly.
- Work with intensity in the hour, not the number of hours.
- Adapt tenaciously, but hold onto purpose and values.
- Live with infectious enthusiasm.
- Be disruptive — unless disruption becomes the norm.
- Always play the long game.
The role:
You will own the creative content engine that:
- Translates intricate tech, corporate, and startup subjects into digestible, socially engaging narratives with a distinctive touch.
- Curates and manages an engaging, multi-platform brand presence to help us hit our goal of a 100,000+ total audience.
You will sit at the centre of:
- Creative Content Direction
- Editing (clip finding, videos, podcasts)
- Design (slides, workbooks)
- Social media (posting, research, caption writing)
You will work closely with Fahd (Founder/CEO), and the Marketing Manager with a team of creative contractors.
Key responsibilities:
1. Creative Content Direction & Strategy
- Collaborate with the CEO to craft content strategies and ideas, focusing on sourcing TikTok concepts, Instagram reels, and identifying compelling stories for podcast discussions.
- Actively involve yourself in shaping a quarterly cross-functional marketing content strategy, continually enhancing our approach.
- Innovate content formats, transforming intricate subjects within the tech, corporate, and startup domains into digestible, socially engaging narratives with a distinctive touch.
- Collaborate intensively with team members to brainstorm and materialize novel content concepts through weekly content sprints.
2. Content Production & Editing (Volume & Cadence)
- Long-Form Video: Produce, edit, and publish 1 high-quality, long-form YouTube video (5–15 minutes) every week (52 videos/year).
- Podcast Production: Edit and distribute 2 podcast episodes per month (24 episodes/year).
- Batching & Splintering: Execute a "pillar to micro-content" workflow. You will extract 5 to 10 micro-assets (e.g., 3 short clips, text posts, quote graphics) from every single long-form podcast or keynote.
- Manage batch-production days (e.g., filming for one day to produce 30+ micro-videos) to ensure the daily content engine never runs dry.
- Execute design tasks, specifically creating presentation slides and workbooks.
3. Social Media Management & Research (Volume & Cadence)
- Daily Short-Form Video: Publish 1 short-form video (30–90 seconds) every single day across Instagram, TikTok, YouTube Shorts, and Facebook. This requires maintaining a consistent output of 7 Reels per week. With the goal of increasing volume to two short-form videos a day.
- Daily LinkedIn: Publish thought-leadership posts every weekday on the Founder's LinkedIn profile and company page.
- Schedule and post content at optimal algorithmic times.
- Actively engage with the community in the first hour of posting (replying to comments, sparking discussion) to boost algorithm performance and foster relationships.
4. Collaboration & Leadership
- Collaborate with the Marketing & Product department to contribute insights and content ideas for enhancing and developing various digital products, aligning content strategies with product objectives.
- Supervise talent, collaborate when necessary, a few contractors, potentially including graphic designers and videographers, to bolster content strategy and create visually compelling content.
5. Data, Reporting, and Adaptability
- Generate weekly reports to monitor KPIs, offering comprehensive insights and actionable recommendations for content optimization.
- Take on additional tasks and responsibilities as directed or modified by the Employer in line with the company's dynamic needs.
You might be a fit if you:
- Have proven experience in video editing, content strategy, graphic design, and social media management.
- Can think and do: You can craft the strategy, write the script, and edit the final video.
- Have a deep understanding of algorithm preferences across LinkedIn, Instagram, Facebook, TikTok, and Twitter.
- Enjoy long-form ideas and short-form content: You like podcasts and case studies, and you know how to turn them into engaging clips and posts.
- Care about leadership, teams, and the future of work.
- Want to work closely with a founder, not three levels removed.
- Love a creative, fast-paced, entrepreneurial environment with plenty of growth
Reporting and collaboration
- Reports to: Marketing Manager, Collaborated directly with Founder (Fahd)
- Works closely with: The Marketing Team and Product department, internal team members, and a team of contractors (designers and videographers).
Compensation & Benefits
We are not looking for a junior order-taker; we are looking for a creative partner who wants to build a media empire and act like an owner. Our compensation structure reflects that expectation.
- Base Salary: $65,000 – $75,000 CAD (Commensurate with experience, portfolio, and demonstrated ability to own the content strategy end-to-end).
- Performance Bonus: receive 10-15% Bonus on Based. If you hit our goal of growing the Unicorn Labs total audience to 100,000+ and directly support our pipeline.
- Health & Wellness: Comprehensive health benefits package to ensure you and your family are covered and you can perform at your best.
- Flexibility & Autonomy: We are a remote-first, Ottawa-based team. We care about the intensity and quality of your work, not the number of hours you sit at your desk.
- Growth & Development: We are a leadership development company. You will have unparalleled access to high-level training, coaching, and resources to accelerate your own career and leadership potential.
- The Gear: A tech and home-office stipend to ensure your editing and production setup is exactly what you need to execute at a high level.
Apply on LinkedIn and send your portfolio to Adrian@unicornlabs.ca
