Social Media Manager

Salary: $85,000 annually

Reports to: Director of Operations

About the Role

We are seeking a creative and proactive Social Media Manager to lead engagement across our community mobile app and Meta platforms (Facebook & Instagram). This role is central to building patient connections, driving community growth, and ensuring consistent engagement across channels. The ideal candidate thrives in digital health, is highly self-motivated, and can work autonomously while delivering innovative strategies that boost engagement and retention.

Key Responsibilities

Community Growth & Engagement
Manage and grow our mobile app community, fostering conversations and building patient relationships.
Drive engagement on Meta platforms (Facebook & Instagram) through daily posts, stories, and campaigns.
Develop strategies to strengthen patient participation and retention.
Content & Campaign Development
Collaborate with creative teams to design daily posts, graphics, videos, and interactive challenges.
Create and manage email campaigns to engage and re-activate patients.
Host and moderate live events across platforms to enhance community connections.
Strategy & Analytics
Track engagement metrics, analyze trends, and optimize campaigns to maximize impact.
Explore innovative ways to increase reach and community participation.
Stay current with digital health and social media best practices.

Qualifications

2+ years of experience in social media management, community management, or digital marketing.
Experience in digital health or wellness is strongly preferred.
Proven track record of driving growth and engagement across social and community platforms.
Ability to work independently with minimal supervision.
Strong communication skills with an empathetic, patient-first mindset.
Confident hosting live events and engaging large audiences online.
Familiarity with analytics tools, social media scheduling, and email marketing platforms.

What We Offer

Competitive salary of $85,000.
Direct mentorship and collaboration with the Director of Operations.
A mission-driven role where your work directly improves patient engagement and outcomes.
Autonomy, creativity, and the opportunity to lead strategy across both app and Meta platforms.

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Social Media Manager