⚡ VP of Digital Marketing⚡

🌎 Boston (Hybrid) 🌎

💼 ETF Provider 💼

We are working with a leading provider of ETFs and mutual funds is seeking a Digital Marketing Executive to join their team. As an innovator in the ETF space they specialize in derivative-based ETFs, offering strategic opportunities for traders and investors.

Position Overview:

The Digital Marketing Executive will lead the development and execution of the digital marketing strategy, driving brand awareness and building relationships with key audiences. The ideal candidate will be passionate about digital marketing technologies and guide the team in achieving strategic goals.

Key Responsibilities:

Develop and manage the digital marketing strategy to enhance brand and product awareness.
Implement best practices and tools to target retail investors, traders, and financial professionals.
Stay current with digital marketing trends and technologies.
Monitor competitors and adjust strategies as needed.
Lead the team using modern marketing platforms and CRM systems.
Develop data collection strategies to inform customer segmentation.
Collaborate on content strategies to improve communication with target segments.
Measure and report on key performance indicators (KPIs) and ROI.
Oversee online content and improve SEO, leveraging Google Analytics.

Qualifications:

5+ years as a Digital Marketing Executive.
10-15 years in digital marketing strategy development and execution.
Expertise in digital marketing strategies within the financial services sector.
Proficient in marketing automation tools (Eloqua, Marketo) and Google Analytics.
Strong knowledge of social media, advertising, and web design.
Analytical skills to optimize marketing performance.
Strong leadership and communication skills.
BA/BS in marketing or a related field (Master’s preferred).

The company offers a competitive compensation package, including medical benefits, dental, life insurance, and a 401(k) retirement plan with company matching.

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VP Digital Marketing