Hi, I’m Laura from JENNY BIRD. I’m the Chief Brand Officer and we’re looking for a Director of Digital Content & Community to join the team. I have been with the company for over five years and we have simultaneously accomplished so much in that time, but we are also just getting started! It is amazing to look back at the way the brand has evolved, pivoted and scaled since its inception. We have an incredible team that are supportive of one another and I think that’s what sets us apart from a lot of other places to work. We are looking for a team member who wants to be a part of an exciting next phase of growth, has an entrepreneurial spirit and is a passionate strategist and tactical marketer.
We are a fast moving business with direct to consumer, wholesale and major department sales channels with customer experience at the core. We value our partnerships, developing and strengthening our relationships with our boutiques and majors. We are inspired by our consumers, and consciously strategize how we can exceed our five star shopping experience.
The Opportunity:
We are looking for a Director of Digital Content & Community to join our Marketing team. In this role, you will blend strategic thinking with being a day-to-day brand champion. You’ll lead organic Social Media, the Influencer and Creator team and content as a whole, telling a holistic brand story across all owned channels. Working closely with the Creative Services Team and SMM, you will conceptualize social-first content for evergreen brand moments and each product and promotional campaign ensuring they are on brand, innovative and fresh. You’ll grow our brand awareness and play a key role in driving JENNY BIRD’s campaign & content strategy and rollout forward. You will report to me and work closely with the Social Media Manager, Social Media and Marketing Coordinator, Influencer Marketing Specialist, Editorial and Partnership Directors, and the Creative Services Team.
You are perfect for the role if you consider yourself a performance-driven leader. You’re an adaptable and innovative person who thrives in a fast-paced environment, you have an entrepreneurial spirit, and a desire for building world class lifestyle brands.
Responsibilities:
- Own and build the organic social storytelling and influencer marketing strategy to align with JENNY BIRD’s marketing plans, campaigns and launches alongside key stakeholders
- Determine upcoming content needs, gaps in storytelling and reviewing the data alongside the content to help shape the stories we’re telling on social
- Develop, where possible, omni-channel approaches to content to achieve growth objectives and targets for collection launches, promotional strategies, and overall brand awareness
- Oversee the success of our organic social channels, with a primary focus on Instagram and TikTok
- Ensure a cohesive relationship between Influencers and our Social Media platforms, leveraging assets and content for effective storytelling
- Oversee and direct the influencer marketing strategy, including influencer selection, special unboxings, events, affiliate conversions, and overall relationship management including those with ShopMy and LTK
- Collaborate closely with the Editorial Director and Creative Services to build briefs for each brand campaign launch
- Support and conceptualize on paid social campaign creative
- Meet regularly with other directors (Editorial, Retention, Partnerships, E-commerce) to ensure brand consistency across all owned channels and align on brand plans
- Stay informed on inventory availability and upcoming product launches by working closely with the operations team
- Leverage consumer, market, cultural, and competitive insights to drive brand strategies forward
- Hire, onboard and train the Social Media Manager and Social Media & Marketing Coordinator roles
- Provide daily leadership and guidance to the Social Media Manager, Influencer Marketing Specialist and Social Media & Marketing Coordinator, ensuring alignment with overall brand goals and strategies
Note that some of the above responsibilities may be tweaked slightly based on the candidate's experience and areas of strength. Any such minor amendments to the above will be shared with the candidate as a part of the hiring process.
What you bring to the table:
- 5+ years of experience in brand marketing, especially as it relates to social media and influencer marketing
- Experience with a Direct-to-Consumer (DtC) growth company with revenue exceeding $20 million
- Proficiency in managing and creating content for all major social platforms, including Instagram & TikTok (Pinterest and YouTube a bonus)
- Proven track record in developing global go-to-market strategies
- Hands-on experience with data platforms such as Google Analytics, LTK, ShopMy, Shopify
- Proven experience managing and leading a team, with the ability to mentor and develop team members
Location:
We have flexible working arrangements for the team. This role requires you to be in the office (East Room located at 507 King East, Toronto, Ontario) 3 days a week - preferably Monday, Tuesday + Thursday.
Leadership Expectations:
At JENNY BIRD, we seek managers who have effective communication skills and are conscious and kind leaders. It is important that our leaders naturally embody our brand mission of empowering and uplifting others. We are looking for a compassionate and reliable individual who will lead with empathy, inspire their teammates and peers with a strong work ethic, all whilst supporting the growth of their team members through establishing a relationship built on trust and respect.
As a brand, we have seen incredible growth and success through our team’s proactiveness, curiosity and desire to learn while building. We look for managers who embody these traits and have the confidence and comfortability to not only manage and collaborate laterally, but to also work directly with our founder to communicate ideas and support the company’s goals and manage up when required.
The Interview Process:
- Virtual Zoom Interview with Laura (Chief Brand Officer)
- (1 hour) In Person interview with Laura (Chief Brand Officer)
- Peer In Person Interviews with peers
- In Person Interview with Priti (COO and Jenny, CEO/Creative Director)
- Conduct References
- Offer
Perks at Jenny Bird
- 4-weeks vacation + 3 floating days + Summer Fridays (we close the office early at 1 pm!)
- Your birthday off!
- A comprehensive benefits program + flexible health care spending account
- Parental leave top-up
- Professional development budget to use towards courses and/or certificates
- “Birdbills” to use towards JENNY BIRD pieces!
- Access to Group RRSP Plan
- Membership to the East Room at 507 King East, Toronto, Ontario
JENNY BIRD does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.
Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application or email.
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