Marketing Strategist and Content Creator

Rules Cube • Full-time • Greater Toronto Area, Canada, CA • 2d ago

Rules Cube is currently looking for a creative and detail-oriented Marketing Strategist and Content Creator to join our team. The Marketing Specialist will develop and implement marketing strategies and campaigns promoting our company's products and services.

Responsibilities

Develop and implement comprehensive marketing strategies, with a particular focus on content creation for social media, email marketing, white papers, and fact sheets.
Develop and execute digital marketing campaigns, including SEO/SEM, database marketing, email, social media, and display advertising.
Create engaging content, including copy, graphics, and videos, that resonates with our target audience and supports our overall marketing objectives.
Build and maintain our social media presence, ensuring consistency of messaging and branding across all channels.
Conduct market research and analyze industry trends to identify opportunities for content creation and improve marketing performance.
Use analytics tools, such as Google Analytics, to track and analyze campaign performance and make data-driven recommendations for improvement.
Act as a subject matter expert on content creation and marketing strategy, providing guidance and support to internal stakeholders as needed.
Stay up to date with the latest marketing technologies and trends, making recommendations for new tools and strategies to enhance our content creation and distribution efforts.

Requirements

Demonstrated ability to develop content marketing strategies that drive lead generation and customer engagement, with a deep understanding of buyer personas and customer journeys.
Proven track record of creating compelling and effective content across various formats, such as blog posts, social media content, white papers, case studies, videos, and webinars.
Expertise in developing and executing social media campaigns that drive engagement and growth on various platforms, such as LinkedIn, Twitter, and Instagram.
Experience with email marketing campaigns, including creating newsletters, nurturing campaigns, and automated workflows.
Strong knowledge of SEO best practices and experience optimizing website content to improve search engine rankings and drive organic traffic.
Familiarity with graphic design tools such as Canva, Photoshop, or Illustrator, to create visual content such as infographics, social media graphics, and banner ads.
Knowledge of website design and user experience best practices, with the ability to provide recommendations for improving website performance and usability.
Ability to collaborate effectively with cross-functional teams, including sales, product, and customer success, to align content and marketing strategy with overall business objectives.
Experience using data and analytics tools to track and analyze campaign performance, measure ROI, and make data-driven recommendations for continuous improvement.

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