Title: VP, Analytics
Location: Toronto
Group: Marketing Sciences
Reporting to: SVP, Marketing Sciences
WHO WE ARE:
At Track, we are a unique collection of talented strategists, analysts and creatives working to navigate a world increasingly dominated by data. We're searching for an VP, Analytics to help make us look good – really good – to our world-class roster of clients. We're striving to find the true intersection of data and creativity. So, everyone we bring on board needs to be able to think critically and contextually on behalf of our clients and their diverse audiences.
We're looking for a true teammate – someone willing to lend a hand, no matter the ask, so that we can all succeed together. We love crafting exciting, conceptual campaigns, but we are also passionate about bringing excellence to the day-to-day brand communications that our clients rely on. That's how we make ourselves invaluable and earn their trust.
YOUR ROLE:
The VP, Analytics helps to oversee the analytics strategy and data-driven insights across client engagements and leads efforts to inform, power, measure and optimize marketing efforts across multiple channels. This position leads team(s) of analysts, works closely with cross-functional agency leadership and interfaces directly with senior clients. You will define data, decisioning and measurement strategies to optimize multi-touch point marketing programs across all forms of media (digital, social, direct, etc.) You will establish and instill the standards, methods and best practices that enable the Analytics team to consistently provide best-in-class measurement plans, meaningful analysis and relevant analytical deliverables. You will promote and enable data-driven decision-making for TRACK (and Omnicom) clients. You will work closely with the SVP, MarSci to lead and grow a team of analysts and to provide thought leadership internally and to our clients.
YOUR RESPONSIBILITIES:
- Support the team in establishing meaningful KPIs, define learning agendas and establish measurement, data and attribution plans for clients.
- Work across technology and strategy partners to bring data-driven ideas to life.
- Oversee the provision of insightful reporting, effectively analyzing outcomes and translating them into actionable insights and recommendations.
- Identify, scope, propose and direct the appropriate application of analytical services.
- Design and recommend appropriate analytic methodology and approaches to accomplish client goals.
- Develop phased evolutionary roadmaps for clients to progress their analytical sophistication over time.
- Provide managerial leadership to analysts and data strategists to enable and guide them.
- Use quantitative data to assess and reveal customer profiles, customer segments and customer behaviors to enable business and marketing decision-making and strategy
- Inform business rules development for dynamic communications strategies through effective correlation of customer segmentation, behavioral patterns and trigger events
- Be fluent in the tool chain that enables the collection, application and connectivity of data developing closed loop understanding of performance.
- Partner with internal partners to embed Marketing Sciences practices in the core of the Track solution/product.
- Working with other agency partners and clients, establish meaningful KPIs, define learning agendas and establish thorough measurement, data, and attribution plans.
- Lead, with demonstrably collaboration and gravitas, content development and presentations at the executive level.
- Author POVs and other IP covering recent trends and developments in marketing analytics and data science.
- Codify best practices, package case studies, share methods and define new standards in collaboration with the global network team.
- Be fluent in all global data privacy laws and the concept of building an advance marketing sciences capability through the lens of privacy.
REQUIRED SKILLS:
- Bachelor's degree in Math, Finance, Marketing, Social Science, Computer Science, or other related degree.
- Master's or Ph.D. degree preferred.
- 12+ years marketing analytics experience, at least 3 years with Advertising/Marketing agency or consultancy.
- Extensive working background in digital analytics (site analytics, social, EM, online, etc.)
- Extensive knowledge of database marketing principles and database structure.
- Working knowledge of statistical analysis, marketing mathematical rigor, test and learn plans and ROI.
- Extensive knowledge of precision marketing principles and best in class methodologies.
- Working knowledge of digital measurement technology (tagging, web services, digital tools, etc.)
- Working knowledge of social/digital listening tools.
- Understanding of emerging research methodology and technology.
- Proven analytical skills including strong SQL & Excel skills.
- Strong communication, presentation and storytelling skills.
- Strong management skills and a proven track record of talent development
Our hybrid work model:
TRACK's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home three days per week, with in-office (Toronto) attendance
on Mondays and Wednesdays.
