Are you a creative thinker, a social media strategist, and a storyteller at heart? INNOCEAN is looking for a Social and Influencer Strategist to join our Toronto Office.
If you're naturally curious, a self-starter who thrives in ambiguity, and skilled at transforming complex data into actionable strategies, we want to hear from you!
The Role:
In this role, you'll blend your expertise in social media, influencer marketing, and strategic planning to create innovative and integrated marketing solutions for our clients.
What your typical day will look like:
Strategy Development and Execution
- Develop and implement a holistic social media strategy and playbook across all platforms (Instagram, Twitter/X, LinkedIn, TikTok, Facebook, YouTube, Threads) that aligns with our brand strategy and marketing goals
- Development of influencer strategies and plans, working collaboratively with VP, Social Media.
- Identification, outreach, contracting, negotiation, project management and measurement of complex influencer programs
- Developing campaign reports by tracking and optimizing organic and paid influencer content with actionable insights & recommendations
- Carry out social media listening and research to identify trends in online conversations and to pinpoint key influencers
- Create and manage a social content calendar that ensures consistent, high-quality, and engaging social media content and aligns with client messaging and brand voice.
- Oversee the day-to-day management of social media channels, including content creation, posting, and community management
- Collaborate with Brand, Creative and Community Manager to concept and execute social content, ensure high-quality content, and provide strategic guidance
- Monitor and analyze social media metrics, generating regular reports on performance, engagement, and ROI.
- Formulate solutions to marketing challenges, delivering actionable insights and compelling creative briefs
- Lead internal, client and influencer briefings to ensure the objectives and KPIs are clearly communicated
- Stay current with pop culture, social media, influencer/creator, platform updates and trends, and emerging digital communication strategies
- Develop campaign customer journey maps to inform creative idea implementation.
What You Bring:
- Ideally 5 – 7 years of experience in strategic planning, social strategy, content strategy, or a similar role.
- Proven track record of developing and executing successful integrated marketing campaigns.
- Strong analytical and insight-driven strategic thinking skills.
- Excellent communication abilities, both written and verbal.
- Deep understanding of social media platforms, content marketing, and digital trends.
- Proficiency in presentation software and data analysis tools.
- Creative mindset with the ability to generate innovative ideas and concepts.
- Strong project management skills and ability to handle multiple priorities in a fast-paced environment.
What Makes You Stand Out:
- You’re a strategic thinker who can turn data and insights into actionable, innovative strategies.
- You have experience managing complex influencer campaigns from end to end, including negotiation, execution, and analysis.
- You have a strong analytical mindset and can track, measure, and optimize performance for maximum impact.
- You’re a team player who thrives in collaborative environments and works seamlessly with cross-functional teams.
- You’re proactive and adaptable, ready to embrace challenges and pivot when needed.
What You’ll Love About Working At INNOCEAN Canada:
-People-first and Inclusive of all – we’re proud to be recognized by ‘Great Places to Work’ - four years in a row and counting – overall, as well as for youth, inclusion, and as a Best Place to Work for Women.
-Flexible hybrid work set up, with an awesome space at King Street West for collaboration and team get-togethers.
-Generous time off plus an end of year winter break equals time well taken; our people also get extra days off when they reach key work milestones!
-Your Wellbeing is all-important. Our comprehensive plan covers insurance must-haves and nice to haves from full benefits coverage and flex spending account for additional $$$, to RRSP’s confidential individual counseling, and paid personal days for you to take care of you.
-Coaching and mentorship in your day-to-day to fuel your growth.
INNOCEAN Canada is an equal opportunity employer that is committed to diversity, inclusion, and teamwork. We encourage all qualified applicants to inquire below. Any disability-related needs will be accommodated throughout the recruitment process.
