We are seeking a highly motivated and detail-oriented Marketing Coordinator to join our marketing team in a dynamic manufacturing environment. This role will be responsible for assisting in the development and execution of marketing strategies, driving brand awareness, and supporting the marketing team with day-to-day operational activities. The ideal candidate will possess strong organizational skills, a creative mindset, and a passion for working in a fast-paced manufacturing industry.
Key Responsibilities:
- Marketing Strategy Execution:
- Support the marketing team in the creation and implementation of marketing strategies tailored to the manufacturing industry
- Assist in planning and executing campaigns to promote the company’s products and services to target markets
- Coordinate marketing activities and initiatives, ensuring alignment with company goals and objectives
- Product Marketing:
- Collaborate with product managers and engineering teams to develop product-specific marketing materials (brochures, presentations, datasheets)
- Monitor industry trends and competitor activities to assist in positioning products effectively in the market
- Work with the design team to create product images, videos, and other visual content
- Content Creation and Management:
- Create and manage content for digital platforms, including website, social media, email newsletters, and blogs
- Develop internal and external communication materials (newsletters, product updates, case studies, whitepapers) to keep stakeholders informed about new products and innovations
- Assist in maintaining the company’s online presence, including website updates and SEO optimization
- Trade Show and Event Coordination:
- Coordinate the company’s presence at industry trade shows, exhibitions, and conferences
- Assist in planning and executing events, including product demos and customer-facing presentations
- Manage event logistics, promotional materials, and post-event follow-up to drive lead generation
- Market Research & Analysis:
- Conduct market research to understand customer needs, competitor activities, and industry trends
- Gather customer insights through surveys, focus groups, and customer feedback to help refine marketing strategies
- Assist in preparing reports and presentations based on research findings to inform decision-making
- Lead Generation & Campaign Management:
- Help plan and execute lead generation campaigns across various platforms (email, social media, digital ads)
- Track the effectiveness of marketing campaigns and assist in optimizing strategies based on performance metrics
- Support the sales team with marketing materials and campaigns designed to generate qualified leads
- Brand Management:
- Ensure consistent messaging and branding across all marketing materials and platforms
- Support the development of marketing collateral, product packaging, and digital assets to reflect the company’s brand identity
- Assist with the creation and management of promotional campaigns to maintain brand awareness
- Collaboration and Communication:
- Collaborate with internal departments (sales, product development, operations) to gather product insights and align marketing efforts
- Maintain communication with external vendors, agencies, and suppliers to ensure timely delivery of marketing assets
- Support the marketing team in the coordination of day-to-day tasks and project management
- Assist in managing the marketing budget by tracking expenses and ensuring that projects are completed within budget
- Provide administrative support for the marketing team, including scheduling meetings, tracking marketing initiatives, and preparing reports
Qualifications:
- Education: Bachelor’s degree in marketing, Business, Communications, or a related field
- Experience: 2+ years of experience in marketing or related fields, ideally within a manufacturing or industrial environment
- Skills:
- Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and marketing tools (Google Analytics, MailChimp, HubSpot)
- Experience with digital marketing (social media, SEO, content marketing)
- Ability to manage multiple projects simultaneously and meet deadlines
- Strong communication, organizational, and problem-solving skills
- Creative mindset with a focus on results and continuous improvement
- Basic knowledge of graphic design or the ability to collaborate with design teams is a plus
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