About US:
LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 750 clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by nearly 90,000 talented and entrepreneurial professionals across more than 30 countries, LTIMindtree — a Larsen & Toubro Group company — combines the industry-acclaimed strengths of erstwhile Larsen and Toubro Infotech and Mindtree in solving the most complex business challenges and delivering transformation at scale. For more information, please visit www.ltimindtree.com.
Job Title: BI Analyst
Work Location : Mississauga, Ontario Canada (Onsite - Hybrid)
Job Description
Role Details
The analyst will support media mix modeling and media optimization efforts The role requires the ability to translate data to clear actionable insights and recommendations utilizing both media mix modeling and media attribution tools You will be collaborating closely with marketing and media activation teams to optimize media impact and maximize return on ad spend
The ability to interpret data and provide relevant context to explain marketing performance will be key to success in this role The ideal candidate will possess strong communication skills an inquisitive nature attention to detail and a love of media with previous experience or coursework in marketing efficiency and measurement
Responsibilities
- Analyze marketing and attribution data to quantify return on marketing investment and optimize budget allocation across channels and partners utilizing media mix model cross platform analyses and experimentation outputs
- Provide insights to marketing and media activation teams to inform strategic marketing decisions and implement budget recommendations and optimizations
- Create and maintain reporting and dashboards for internal marketing teams and external agency
- Partner closely with internal data science teams and external partners to enhance and optimize the media mix to increase relevance and actionability of the results
- Improve and strengthen marketing data pipelines with data engineering teams
- Support ad hoc analysis to provide deeper and more granular insights on media performance
- Additional other duties and responsibilities as assigned
Qualifications
- BA/BS 2 years experience in digital marketing and analytics web analytics online media industry
- Proficient in SQL with a thorough understanding of data and systems infrastructures experience extracting data from databases using SQL
- Experience or coursework in media measurement including web native app video measurement technology and standards
- Proficient with analytical tools and languages supporting data analysis reporting and visualization Excel Microsoft Office Google Collaborative Apps Docs Sheets Slides Tableau R Python
- Strong detailorientation with a penchant for data accuracy and good grammar
- Strong mathematics statistics background
- Strong solutionsoriented and critical thinking mindset
- Experience using Google Cloud Platform BigQuery
- Experience translating requirements into actionable instructions and documentation
LTIMindtree is an equal opportunity employer that is committed to diversity in the workplace. Our employment decisions are made without regard to race, color, creed, religion, sex (including pregnancy, childbirth or related medical conditions), gender identity or expression, national origin, ancestry, age, family-care status, veteran status, marital status, civil union status, domestic partnership status, military service, handicap or disability or history of handicap or disability, genetic information, atypical hereditary cellular or blood trait, union affiliation, affectional or sexual orientation or preference, or any other characteristic protected by applicable federal, state, or local law, except where such considerations are bona fide occupational qualifications permitted by law.
Safe return to office:
In order to comply with LTIMindtree’ s company COVID-19 vaccine mandate, candidates must be able to provide proof of full vaccination against COVID-19 before or by the date of hire. Alternatively, one may submit a request for reasonable accommodation from LTIMindtree’s COVID-19 vaccination mandate for approval, in accordance with applicable state and federal law, by the date of hire. Any request is subject to review through LTIMindtree’s applicable processes.
