HEAL Wellness – Acai Bowls, Smoothies, Wellness
GTA based (National Role)
Full-Time | Leadership | Multi-Unit Operations
About HEAL
We started with a couple blenders and a dream, and have grown into a national wellness-focused food and beverage brand spanning coast to coast, serving açaí bowls, smoothies, and functional wellness offerings across 30+ locations in Canada, with a full new-store development pipeline for 2026.
HEAL is proudly founder-led, with a hands-on, close-to-the-business approach. Our leadership team stays deeply connected to store operations, franchise partners, and on-the-ground execution. We believe the best decisions are made by people who understand what actually happens in stores — and we move quickly, collaboratively, and with intention.
As we enter our next phase of growth, we’re continuing to build the systems, leadership, and operational discipline required to scale — while protecting the culture, energy, and community connection that got us here.
Director of Operations - The Role
We are hiring a Director of Operations – Canada to lead and scale day-to-day operations across corporate and franchised HEAL locations nationwide.
This role owns operational performance, execution, and consistency across the network — ensuring stores are profitable, compliant, and set up to scale.
You will lead and manage a growing team of Business Development Managers across Canada and work closely with founders and cross-functional leaders to execute HEAL’s growth strategy.
Key Responsibilities
National Operations, Performance & Standards
- Own operational performance across all Canadian HEAL locations (corporate + franchise)
- Drive productivity improvements across labour efficiency, speed of service, throughput, and AUV
- Set, maintain, and enforce operational standards, SOPs, and compliance systems
- Analyze store-level performance data and translate insights into clear action plans
- Partner with founders and senior leadership on national operational strategy
Corporate & Franchise Operations
- Oversee day-to-day performance of both corporate-owned and franchised locations
- Act as a trusted operational partner to franchisees and corporate store leaders
- Ensure adherence to brand standards, food safety, and guest experience expectations
- Support underperforming locations with structured improvement and recovery plans
Team Leadership & Field Execution
- Lead, coach, and develop Business Development Managers across regions
- Build scalable field team structures as the network grows
- Establish clear KPIs, reporting rhythms, and accountability frameworks
- Maintain a strong field presence and connection to store-level execution
Menu Rollouts & System Execution
- Lead execution of new menu launches, LTOs, and system-wide initiatives
- Ensure stores are operationally ready through training, tools, and communication
- Partner cross-functionally with marketing, supply chain, and product teams
New Store Openings & Expansion
- Oversee operational readiness for all new store openings
- Partner with the Manager of Training to plan, develop, and deploy training assets
- Execute against the new store opening pipeline with consistent launch standards
- Support post-opening stabilization and performance ramp-up
Systems & Scale
- Continuously improve operational systems, tools, and processes
- Help prepare HEAL for continued national and international expansion
- Ensure the operating platform scales without losing consistency or culture
Who You Are
You are a hands-on, people-first operator who thrives in fast-growing, founder-led environments and knows how to balance standards with relationships.
You likely have:
- 7–10+ years of multi-unit operations experience (QSR, café, franchise, or hospitality)
- Experience overseeing both corporate and franchised locations
- Proven leadership experience managing regional or field-based teams
- Experience supporting new store openings and expansion
- Strong understanding of unit economics, labour models, and operational KPIs
- Experience leading menu rollouts or system-wide initiatives
You are:
- Highly organized, decisive, and accountable
- Comfortable holding standards while building trust
- Data-driven, but pragmatic
- Energized by growth, change, and scale
- Aligned with wellness-driven, modern hospitality brands
Compensation & Benefits
- Base Salary: $90,000 – $110,000 CAD , based on experience
- Performance Bonus: Annual bonus tied to operational and company KPIs
- Car Allowance: Monthly vehicle allowance
- Benefits: Health, dental, and wellness benefits available
- Growth Opportunity: Long-term career growth within a rapidly expanding brand
How to Apply
Send your resume and a short note on why you’re excited about HEAL to: jesse@healwellness.ca
