COMPANY OVERVIEW
Rare Beauty, based in El Segundo, aims to break down unrealistic standards of perfection. Here at Rare Beauty, we place purpose and social impact at the heart of everything we do—from the products we make to the community we create. We empower our team and our community to challenge beauty norms by shaping positive conversations about self-acceptance and mental health. We promote self-acceptance and give people the tools they need to feel less alone in the world. Our mission is to help everyone celebrate their individuality by redefining what beautiful means. We take pride in offering regular wellness activities, a quarterly makeup stipend, and much more!
POSITION SUMMARY
The Assistant Manager, Brand and Product Marketing will support the marketing strategy and execution for Rare Beauty's color, complexion, and fragrance categories — driving go-to-market plans for new launches and core products from concept through shelf. This role demands a highly collaborative, detail-oriented marketer who can navigate complex cross-functional workflows with confidence, partnering closely with Creative, Product Development, Consumer Marketing, PR/Influencer, Partnerships, Retail Marketing, Sales, Education, and Visual Merchandising to drive cohesive, on-time execution. Reporting to the Brand and Product Marketing Manager, the ideal candidate brings a strong foundation in beauty marketing, a sharp analytical mindset, and a proactive approach to problem-solving – equally creative and strategic, with a talent for crafting compelling product stories that connect meaningfully with our community.
RESPONSIBILITIES
- Support the Brand & Product Marketing Manager with cross-functional project management for new innovation product launches, coordinating go-to-market deliverables across product development, creative, consumer marketing, retail marketing, sales, education, and regulatory.
- Independently own and lead end-to-end project management for a range of product launches, including BOTF, seasonal, promotional and special initiative launches.
- Maintain and update the detailed marketing launch timeline, tracking critical path milestones and flagging risks to ensure timely and coordinated execution.
- Serve as a key point of contact and category resource, helping ensure internal teams (Creative, Consumer Marketing, Social, PR/Influencer, PD, Education, Retail Marketing, Sales, etc.) have the information and assets needed to activate effectively.
- Partner with the Education team to help align product marketing and training materials, ensuring they are accurate and on-brand.
- Support the development of product messaging, claims language, and marketing copy in collaboration with the Product Development, Creative & Copy, Regulatory & Claims Teams, and Manager.
- Assist in briefing cross-functional teams on product storytelling and asset needs, helping ensure all launch materials are on-brand, accurate, and delivered on time.
- Support 360° activation across retailer and digital touchpoints—gondolas, digital assets, and product detail page content—leveraging customer insights to enhance product storytelling and engagement.
- Conduct post-launch analysis and assist with competitive monitoring by tracking category trends, industry shifts, and competitor activity to help inform product positioning and marketing strategy.
- Other duties as assigned
REQUIREMENTS
- 4 years of experience in brand or product marketing within the beauty industry, with deep expertise in color and/or complexion categories.
- Proven track record of leading end-to-end product launches from concept through launch.
- Strong understanding of product storytelling claims development, and the creative process.
- Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.
- Strategic thinker who can zoom out on big-picture brand storytelling while staying close to executional details.
- Naturally curious and proactive, always seeking new insights, trends, and opportunities to innovate.
- Agile and adaptable, with the ability to thrive in an evolving, entrepreneurial environment.
- Collaborative team player who builds strong relationships and communicates clearly across departments.
- Passionate about Rare Beauty’s mission and excited to help create products that inspire confidence and self-acceptance.
- Bachelor’s degree in Marketing, Communications, or related field preferred.
PHYSICAL DEMANDS
- Prolonged periods sitting at a desk and working on a computer
