Digital Marketing Coordinator

Generis • Toronto, Ontario, Canada • 3m ago

Who We Are: Generis organizes and delivers industry leading B2B conferences allowing business leaders to discuss, learn and network. Our focus on transforming the way people connect has allowed us to work with exciting brands such as Amazon, Tesla, NHL, NASA, AstraZeneca, Ford and more! Join a diverse and energetic team, collaborating to produce world-class events. Enjoy a fast-paced work environment with exposure to many industries and opportunities for advancement!

Working hours: Normal business hours are 8:30 a.m. to 5:00 p.m., Monday to Thursday, and 8:30 a.m. to 4:30 p.m. on Friday, with a one-hour lunch break between 12:00 p.m. and 2:00 p.m.

Office Location: 555 Richmond Street West, Toronto, ON

Working Environment : First six weeks will be 100% in office. Work-from-home flexibility up to 7 days each month following the initial six week period.

Travel Requirement: All candidates must have the ability and willingness to travel to the USA up to 3 times a year.

Key Responsibilities:

Reporting to the Global Head of Marketing, you will be responsible for the marketing of multiple events in our portfolio, including:

Email Campaign Management: Generate email content to promote the upcoming summits within your industry portfolio
Social Media Management & Content Creation: Create social media promotions for our various events, and help manage our social media channels for multiple industries
Paid Ads Management: Help launch LinkedIn Ad campaigns for our various summits
Manage and maintain the master list of contacts/database for each of the industries within your event portfolio
Manage email responses and coordinate the distribution of leads to Sales associates
Trace, analyze and report on the activities and outcomes of all digital campaigns
Provide support for other marketing initiatives and activities as necessary

The Ideal Candidate:

University Degree with a specialization in Marketing (preferred)
A positive and ambitious attitude
The ability to work well autonomously and with a team
A great eye for design or previous graphic design skills/exposure (an asset)
Strong research and comprehension skills
Strong verbal and written communication skills
Ability to work in a fast-paced environment and manage multiple ongoing projects
Technical writing skills and the ability to create compelling social and email content for B2B audiences
Familiarity with social media channels and content distribution strategies
A desire to learn about new industries and businesses
A desire to grow within the company
Experience with Salesforce, Hubspot, Canva, and/or ZoomInfo is a plus**

The Package:

Base salary with annual review periods for growth
Annual bonus based on personal and company performance
10 days’ vacation + 5 paid personal days, and all business days between Dec 25th - Jan 1st are bonus paid holidays for all staff!
Benefits after 3 months + extended mental health and life advice tools and support hub
Corporate discount for Goodlife gym membership and flexible lunch hour
Incentives and opportunity for travel
Fast-track to the weekend with Friday’s ending at 4:30PM
End-of-month work socials with lots of foosball, pizza, snacks and drinks in addition to our Summer and Winter annual parties

Generis is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require assistance or an accommodation, please let us know.