Job Summary:
We are seeking a highly skilled MarTech Manager to support the growth at Hard Rock Digital. The ideal candidate has experience developing and maintaining a comprehensive marketing technology stack and strong emphasis on architectural solutions, data engineering, and API integrations.
Key Responsibilities:
1. Architectural Solutions:
- Design and implement scalable architectural solutions tailored to Hard Rock Games
- Develop strategies for data flow and integration across various platforms
- Ensure robust data security and compliance with relevant regulations
- Provide strategic data and technological input to refine the marketing architecture, encompassing both Hard Rock Games internal applications and external third-party vendor solutions
- Develop and maintain architectural documentation and diagrams to ensure clarity and alignment among teams
2. Data Engineering:
- Oversee the development and maintenance of data pipelines
- Manage data warehousing solutions, ensuring data integrity and accessibility
- Collaborate with data scientists and analysts to optimize data models and reporting tools
- Implement data governance policies and procedures to ensure high data quality and consistency
- Develop and maintain ETL/reverse ETL processes to integrate data from various sources and move data to various channels
- Monitor and optimize data infrastructure performance and scalability
3. API Integrations:
- Lead the integration of various marketing tools and platforms through APIs or custom integration solutions
- Ensure seamless data exchange between internal systems and third-party marketing technologies
- Troubleshoot and resolve integration issues promptly
- Develop and maintain documentation to support integration efforts
- Collaborate with external vendors and partners to ensure successful integrations and implementations
- Implement best practices for API security, versioning, and management
- Marketing Tech Stack Development & Maintenance: Work alongside Acquisition and Retention teams to research, evaluate, implement, and manage new technologies that meet strategic business needs and fit within Hard Rock Games technical ecosystem
- Collaborate extensively and effectively with internal and external stakeholders to complete projects from defining requirements through design, development, test and deployment
- Maintain and optimize the existing marketing technology stack, ensuring all tools are effectively integrated and utilized
- Stay updated on the latest trends and advancements in marketing technology and recommend improvements
Required Skills and Experience:
- Bachelor’s degree in computer science, Information Technology, or a related field
- Post-Graduate degree or Diploma in Marketing, Data Analytics or Business Intelligence
- Over 5+ years of proven experience in building architectural solutions and data engineering and strategy, preferably within the gaming industry
- Strong expertise in API integrations and managing data flow between systems
- Experience with developing and maintaining comprehensive marketing technology stacks
- Understanding in various marketing technologies, including CRM systems, CDPs, DMPs, marketing automation platforms, tracking and analytics tools
- Excellent problem-solving skills and the ability to troubleshoot technical issues
- Strong communication skills and the ability to collaborate effectively with cross-functional teams
Preferred Skills (To be revised based on tools being used internally):
- Familiarity with gaming industry trends and marketing strategies
- Experience with tools such as Braze, Optimove, Amplitude, Tableau, and Google Analytics
- Knowledge of programming languages such as Python, SQL, JavaScript, and HTML/CSS
- Experience with cloud platforms like AWS, Google Cloud, Snowflake or Azure