Job Description
Grade: P8
Referral Level: Level 2
Division: IGM-Marketing
IGM Financial Inc. is one of Canada's leading diversified wealth and asset management companies with approximately $271 billion in total assets under management. The company provides a broad range of financial planning and investment management services to help more than two million Canadians meet their financial goals. Its activities are carried out principally through IG Wealth Management and Mackenzie Investments.
Under IGM Financial’s unique business model based on leading brands and multi-channel distribution strategy is Mackenzie Investments, founded in 1967. Mackenzie Investments is a holistic asset-management partner for thousands of Canadian financial advisors and the investors they support.
At Mackenzie Investments You Can Build Your Career with Confidence.
We have a vision and a strategy that will challenge the way business in this industry is done and help Canadians be successful in the ways that mean the most to them. As part of our team, you will do some of your best work, develop some of your most valuable skills and give back in ways that make a difference in the lives of Canadians. We are proud to be recognized as one of Canada’s Top Employers by Mediacorp Canada Inc. for empowering our employees with the tools to thrive while working remotely, while also providing resources to ensure physical and mental wellness were put front and centre.
Join an unstoppable team that is embedded in continuous learning, understanding, and knowledge sharing. You will thrive in our supportive environment where you can indulge your curiosity to learn, while receiving the feedback you need to refine your skills and abilities. We are dedicated to offering a hybrid work environment when applicable.
Mackenzie Investments is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.
Position Purpose
The Market Research & Insights Team plays a pivotal role at IGM by ensuring our clients and advisors’ expectations are understood and embedded in every discussion, every interaction, and every decision. The team advocates for fact-based decision making, leveraging market, client, and advisor insights to inform growth plans.
This team is seeking a dynamic, self-starter, and strategic-minded individual as the Senior Manager, Market Research and Insights, reporting to the Director of Market Research & Insights. This role will be responsible for applying strong market research rigor in leading and executing research programs pertaining to Client and Advisor Experience, ensuring that business decisions are grounded in relevant insights.
Ideal Candidate Profile: The ideal candidate possesses a deep understanding and strong conviction for customer experience measurement best practices. You are a highly accomplished market research and insights expert, with a proven track record of successfully employing diverse research methodologies. Your reputation for collaboration, creative problem-solving, attention to detail, and the ability to extract meaningful insights from data precedes you.
Key Focus Areas: This role will center around two core areas:
Amplifying the Voice of Clients and Advisors: You will be the champion for ensuring client and advisor perspectives are heard and integrated across all organizational levels and initiatives.
Leading Client and Advisor Experience Measurement: From initial data discovery to final insights delivery, you will spearhead the execution of Client and Advisor Experience measurement surveys, ensuring impactful outcomes.
If you are a strategic thinker, passionate about customer experience, and driven by turning data into actionable insights, we encourage you to apply.
The responsibilities of this role include:
- Partner with teams across IGM to identify key business challenges and opportunities, designing and executing research to inform strategic actions.
- Uncover opportunities to elevate our approach to delivering the best possible customer experience, with the goal of instilling loyalty and triggering advocacy.
- Translate research findings into actionable insights, crafting compelling narratives that highlight the "so what" and "now what" for key stakeholders.
- Lead all phases of research projects, from brief development and research design to analysis, reporting, and insight delivery.
- Manage survey deployment, including programming, testing, data collection monitoring, and platform administration.
- Develop and maintain insightful reports and dashboards that consolidate data from various research projects, providing clear and actionable insights.
- Deliver impactful presentations of research findings to internal partners and senior leadership, tailoring content for specific audiences
Qualifications:
- University degree in Business, Marketing, Statistics, Data Science/Analytics, or a related field.
- 7+ years of experience in market research, within financial services and customer experience.
- A strong understanding of investor and advisor dynamics, as well as investment products, are an asset.
- Proficiency with customer experience management platforms such as Medallia or Qualtrics is required.
- Strong communication skills, with excellent writing and presentation skills to write insightful, story-telling reports and persuasive approach to presenting results
- Proficiency in research methods and approaches, with a proven ability to translate business requirements into technical research project specifications.
- Strong analytical skills, with the ability to convert data into actionable insights.
- Ability to thrive in a fast-paced, collaborative environment and effectively manage multiple priorities.
Please visit our career page by clicking on the following link: https://www.mackenzieinvestments.com/en/careers
We thank all applicants for their interest in Mackenzie Investments; however, only those candidates selected for an interview will be contacted.
Mackenzie Investments is an accessible employer committed to providing a barrier free recruitment experience. If you require an accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.
Please apply by November 15, 2024.
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