The Heaps Estrin Real Estate Team is a dynamic and innovative real estate company renowned for its client-centric focus, profound market knowledge, and innovative marketing strategies. We are seeking a strategic and creative Senior Marketing Manager & Copywriter to join our team and play a pivotal role in shaping our brand and driving growth.

In this role, you will oversee a wide range of marketing initiatives, including the development and execution of comprehensive marketing strategies, content creation, brand management, and media relations. We offer a collaborative environment where you can grow your career while making a significant impact on our clients and community.

Key Responsibilities:

Develop and execute comprehensive marketing strategies to promote our real estate services and brand verticals.
Create engaging and persuasive copy for a variety of marketing materials, including website content, digital campaigns, social media, print, outdoor advertising, direct mailers, and social media captions.
Oversee the production of our magazine, BEYOND , including content development, editorial oversight, and liaising with external contributors as needed.
Collaborate with the Social Media Manager to develop a brand-aligned editorial calendar.
Develop and execute a successful podcast strategy, including guest liaison, research, script production, and editing.
Oversee the monthly newsletter, including copywriting, design oversight, proofreading, and project management.
Develop and manage email marketing campaigns, including list segmentation, copywriting, and performance analysis.
Collaborate with design, sales, and other departments to ensure brand alignment and achieve business goals.
Stay up-to-date with industry trends and best practices to drive innovation.
Develop and maintain strong media relationships for PR and media outreach.

Qualifications:

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Minimum of 5 years of experience in marketing, with a strong emphasis on strategy and copywriting.
Proven leadership experience in managing and developing marketing teams.
Relationship management experience, ideally working with a high-performance sales team.
Exceptional writing, editing, and proofreading skills.
Proficiency in marketing automation tools, CRM software, and social media platforms.
Strong analytical skills and data-driven decision-making abilities.
Excellent communication and interpersonal skills.

Preferred Qualifications:

Experience in the real estate industry is considered an asset.
Knowledge of SEO, PPC, and other digital marketing channels.

Benefits:

Competitive salary, benefits, and performance-based bonuses.
Professional development opportunities.
Collaborative and inclusive work environment.

Heaps Estrin Real Estate Team is an equal opportunity employer committed to creating an inclusive environment for all employees.

Heaps Estrin Real Estate Team jobs

Senior Marketing Manager